MBA (Digital Marketing)

Program Code 101693

Campus

Noida

Institute Amity Business School

University

Amity University Uttar Pradesh

Eligibility

For NS (Non Sponsored) category Min ...

Duration

2 Years

Selection Process

Personal Interview

Program Fee

(Rs. in Lacs)

1st Year Non Sponsored Semester

3.36

1st Year Sponsored Semester Fee

5.04

Course Structure

Semester 1

  • Sales Management [Specialisation Elective Courses]
  • Entrepreneurship-NPTEL [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Organizational Behaviour- NPTEL [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Professional & Business Communication [Business Communication]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Consumer Behaviour [Specialisation Elective Courses]
  • Management of Technological Innovations and Changes. [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Business Analytics and Modelling [Employability & Skill Enhancement Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • E-retailing [Specialisation Elective Courses]
  • Internet of things Fundamentals [Specialisation Elective Courses]
  • Managing IT Products and Services [Specialisation Elective Courses]
  • Marketing Analytics [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Social Media & Mobile Marketing [Specialisation Elective Courses]
  • Business To Business Marketing (B2B) [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Product And Brand Management - NPTEL [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Services Marketing : Integrating People, Technology, Strategy [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Strategic Sales Management [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Strategic Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Globalization & Changing Business Environment [SAP Courses (Optional)]
  • Strategic Information Technology Management & Solutions [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising and Sales Promotion [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Data Visualization: Tools and Techniques [Specialisation Elective Courses]
  • Marketing Strategies [Specialisation Elective Courses]
  • Pricing Strategies [Specialisation Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses