Marketing
S.N. Case Title
1 Mass Marketing to Class Marketing: Hyundai's Underlying Dilemma
2 Online Footwear Seller Zappos.com: Building Brand through Customer Service
3 Cadbury's Relaunch of Caramel and Wispa: Reposing faith in Standalone brands?
4 GlaxoSmithKline Consumer Healthcare Ltd.: Will leveraging on Brand Equity Pay-Off?
5 Coca Cola's Global Launch of Open Happiness Campaign
6 Rural Markets: The New Frontier for Organised Retail in India
7 Trouble Brewing in Pantaloon Retail India Ltd.
8 Perfetti Van Melle: Will it sustain its leadership in Indian Confectionery Market?
9 Tata Tea's 'Jaago Re' Campaign: A Case in Social Cause Marketing
10 MTR Foods on Diversifying Bandwagon: Is it the Right Move?
11 The Rise of Brand Tendulkar: Sachin's Success and Beyond
12 Premium Brands Pricing Dilemma: Dynamic Effect of Fighting Off Value Brands?
13 Pepsi's 'Refresh' Ad Strategy: Shift from Super Bowl to Social Media
14 Sports Broadcasting in India: Can Big Advertisers Bet on Rising Football Fever in a Cricketing Nation?
15 Electric Vehicles: An Idea Whose Time Has Come?
16 Nestle India: Staying Ahead of the Competition in Indian Noodles Market - The Maggi Way
17 Reinventing Bata India: Putting the Best Foot Forward?
18 Adidas Vs Nike: Ready For Challenge through FIFA World Cup
19 Newby Teas' Entry into Indian Market: An "Investment in Freshness"?
20 Starbucks Unbranded Stores - A Move to Regain Former Glory?
21 Ty Brand of Toys' Foray into India: Will It Be Successful?
22 Groupon: An Emerging Giant in Social Commerce
23 LEGO Brand Revival: 'The Brick is Back'
24 Ambush Marketing: A Free Ride on Global Sport Events?
25 Harley Davidson's Commitment to Brand Communities
26 RIM's BlackBerry: Can it outsmart the Competition?
27 Bharti Airtel's Makeover Exercise: A Strategic Shift in Brand Positioning?
28 Tata International Ltd Forays Into Exclusive Retail Footwear Business-'Tashi': A Strategic Move?
29 Rebranding at Bajaj Auto: Dynamics of Moving Away from Family Branding
30 Mahendra Singh Dhoni: Will He Hit a 'Sixer' in Celebrity Brand Endorsements?
31 Britannia Industries Limited: Competitive Positioning in the Ready-to-eat Breakfast Segment
32 Godrej's Market Expansion through Brand Acquisition
33 Cadbury Dairy Milk in India: Repositioning Brand to Sustain Leadership
34 "Life's Good" with LG: The Brand Rejuvenation Story
35 Yamaha to Launch Scooters in India: A Wise Move?
36 Indian Food Products Marketer GCMMF's (AMUL) Sports Drink 'Stamina' - Return of the Native
37 Toyota Kirloskar Motor: Driving Competition in Indian Passenger Car Market
38 Zara's Entry in India: Ramp Walk or a Show Stopper?
39 Pernod Ricard: Building Brand Visibility in India
40 Amazon's 'Kindle Fire' - Setting Ablaze the Tablet Market
41 United Biscuits: Bagging the Indian Cookie
42 Viral Marketing: The Harry Potter Way
43 Emerging E-commerce Market in India: New Vistas
44 SugarCRM: Rewriting Customer Relationship Management?
45 JC Penney: New Marketing Strategies
46 Google's New Marketing Philosophy: Weaving Magic to Connect
47 Ford Motor Co.: Driving Growth through Social Media
48 Hospitality Industry: Leveraging Social Media for Marketing
49 Etisalat: Branding Telecom in the Middle East
50 GAP Inc.’s Grand Strategy to Target Millennials: Will the Gamble Pay Off?
51 Domino's Pizza: Digital Marketing Plans to Drive Growth
52 Indian Real Estate Sector: Revival through Branding
53 Honda India: Gearing Up to Challenge Erstwhile Partner Hero
54 HUL vs. Nestle: The Branded Instant Coffee Market Brewing Hot in India
55 Daikin India: Exploring New Markets for Expansion (Case for Undergraduates)
56 Copycats: Spoilsports for Brand Image? (Case for Undergraduates)
57 Coca - Cola: Surging Ahead with Social Media Marketing Plans
58 Indian Shampoo Market: Striving to Stay Relevant
59 Luxury Car Market of India: On an Overdrive in Hinterlands (Case for Undergraduates)
60 Red Mango – Frozen Yogurt and Smoothie Brand Swirl into Indian Dahi Market (Case for Undergraduates)
61 Suzuki Motor Corporation: Shifting Gears in UK Market
62 Pepsi T20 Football: A Refreshing Game Changer (Case for Undergraduates)
63 Fevicol: Successful Journey of a Low Involvement Brand (Case for Undergraduates)
64 Cadbury India's Bourneville: Charting Digital Engagement
65 Crocs India: Experimenting with Experiential Marketing
66 Levis Strauss in India: Creating a Youth Brand
67 JK Tyre: Launching Motorsports in India
68 Mobile Advertising: The Third Wave of Creative Innovation
69 Cinthol Brand Rejuvenation: A Smart Move?
70 Business of Sports - IPL Franchisee Kolkata Knight Riders' Re-Branding Exercise
71 Sponsorship: A Game Changer in the Business of Sports?
72 Brand Makeover at Starbucks
73 The Small Car Market in India: Maruti Suzuki’s Game Plan with Re-launch of Alto
74 Sequels in Indian Advertising: Winners or Losers?
75 Crowdsourcing: A Game Changer in Marketing Strategy?
76 Google Vs Microsoft: Fight Over Cyber Monday
77 PepsiCo India’s New Positioning Strategy
78 Herbalife: Success Through Multi-level Marketing
79 Nokia: Repositioning Brand in the Smartphone Segment
80 Coca-Cola India: Innovative Rural Marketing
81 Dabur India’s Expansion Plans in the Oral Care Market
82 ‘AXE’tronaut: Apollo Space Campaign
83 Social Commerce: The New Retail Frontier
84 Coke Studio: Promoting Brands Through Music (Case For Undergraduates)
85 Branding of Gujarat: The Marketing and Promotional Strategies
86 Regional Soft Drink Brand Sosyo’s National Ambitions (Case for undergraduates)
87 Indian Fiction Marketing Takes A New Turn to Success
88 Qantas Airways Limited: Revival Plans to Strengthen Brand Value
89 Dettol Vs. Vim: Stirring the Low Involvement Product Market
90 Biryani: Replicating Pizza Delivery Model in India
91 David Beckham: The Unbending Celebrity Brand
92 Google: A Game Changing Shift in Email Marketing Strategy?
93 Luxury Retail Market in UAE: Delivering Value to the Consumers
94 Hero MotoCorp: More Miles to Go
95 Hindustan Unilever Limited: Reinventing Sales and Distribution Model in India
96 Allen Solly’s ‘Colour Lab’ : Adding Colour to Consumer Tastes
97 Sachin Tendulkar: A Brand Forever?
98 SABMiller’s Race to Woo Tipplers in Africa
99 Disney’s Magic Bands: Enhancing Customer Experience
100 Online Retail in UAE: Driven to Grow
101 Maruti Suzuki’s Celerio: A Hatchback for the Mileage Conscious Customer
102 Mondelez India (Formerly Cadbury India): On a Growth Spree with ‘5 Star Chomp’
103 Walmart’s 5-Step Plan: Bringing Innovation into Marketing
104 Facebook: Strategies to Tweak Advertising Revenues
105 Seiko India: The Watch Maker on a Growth Spree
106 Adidas vs. Nike: Brand War Heats Up in 2014 FIFA World Cup
107 Brand NaMo - ‘Modi’fying India
108 Hilton Worldwide: Plans to Delight Customers with Brand ‘Curio’
109 HUL Grooming Men in India
110 Coca-Cola’s Real-Time Digital Marketing Strategy
111 Kohler’s ‘Magic Toilet’: Delivering Customer Expectations
112 Hindustan Unilever’s Rural Outreach Initiative ‘Kan Khajura Tesan’
113 Marketing to Chinese Consumers: The P&G Way
114 Wonga Inc’s Image Impasse
115 Sainsbury’s: Simplifying Prices to Stay
116 Marks & Spencer’s Standalone E-Commerce Foray to Spruce up Retail
117 Moto E: The Feature Phone Killer?
118 Flipkart: Facing the Flak of ‘Big Billion Day’ Sale
119 Pavers England: Repositioning the Brand in Indian Footwear Market
120 Huawei: A Global Brand in the Making
121 TVS & Sons’ New Car Dealership Model: Driving a New Trend?
122 Coca-Cola’s Supermilk Fairlife – A Fair Deal?
123 Puma: Stretching Footsteps in India to Strengthen Market Share
124 Amway India: Tough Times for the Direct Selling Giant
125 Coca-Cola’s ‘One Brand’ Strategy
126 Lego: Co-Branding Crisis Management
127 The Indian QSR Landscape: Is Digital Technology Setting New Trends?
128 Sensory Branding: An Unconventional Branding Strategy to Stay Ahead?
129 Fuel Retailing in India: End of PSU Hegemony?
130 Red Bull’s Offbeat Branding Strategies
131 Dove’s ‘Choose Beautiful’ Campaign: A Marketing Misadventure?
132 ‘Daily Dillagi’: Tata Sky’s New Marketing Mantra
133 Kiehl’s Since 1851: The Unorthodox Brand
134 Brand Driven Innovation: A Springboard for Growth?
135 L’Oreal’s Digital Strategy to Grab Media Space
136 Why Apple Is The World's Most Valuable Brand?
137 Brownie Brittle: Stirring Success Through Social Media
138 Mayo Clinic: An Enduring Brand in Global Healthcare
139 Greenply Industries Limited: Breaking from the Mould to Stay Ahead
140 Native Advertising: A Growing Threat to Traditional Advertising?
141 Vi-John: Value Creation for Branding
142 Celebrity Chef Gordon Ramsay: Can He Revamp the Brand Image?
143 Videocon: Brand Communication as a Growth Strategy
144 Kellogg India’s Masterbrand Strategy: Will it Continue to Woo Indian Consumers?
145 Titan Sonata’s Super Fibre Watches (Compact Case)
146 Manyavar: The Ethnic Fashion Brand on Survival Spree
147 PepsiCo’s Content Marketing Lessons: Will They Drive Growth?
148 The Ritz-Carlton’s Rendezvous with Gen Y
149 Cycle Pure Agarbathies: Ambitious Plans to Spread Fragrance Across India
150 HBO Vs Netflix: Conflict, Competition or Future Convergence?
151 New Balance: Can CEO Robert DeMartini Reinvent the Brand?
152 Telenor India: Surviving Competitive Indian Mobile Telecom Market
153 Blue Apron: Cooking Up New Trends in American Lifestyle
154 HUL Brooke Bond Red Label: Can the Brand’s Communication Strategy Brew Warmth?
155 Missed Call Service – A New Marketing Tool to Engage Customers? (Compact Case)
156 Brand Building Strategies of Global Burger Chains in India
157 OLX Inc. in India: Managing the Brand Life Cycle
158 Branding Hello Kitty for Men: Will the Strategy Succeed?
159 Shaadi.com: ‘My Conditions Apply’
160 SBI Life Insurance: Can it Stay Relevant in a Crowded Market?
161 Roca India: Digital Engagement to Stay Relevant
162 BIBA Apparels: The Ethnic Indian Brand on a Success Spree
163 Somany Ceramics: Brand Building Through Social Initiatives?
164 Coca-Cola’s Positioning Strategy: Putting Product Over Brand?
165 Responsible Marketing: The Coca-Cola Way (Compact Case)
166 Colgate-Palmolive India: Wilting Under Competition in Oral Care
167 ‘Bagrry’s On the Go’: A Move for Healthy Fast Food? (Compact Case)
168 Rooh Afza: The Legacy Brand’s Strategy to Stay Relevant
169 PepsiCo’s ‘PepsiMoji’ Campaign: A Sustainable Move?
170 Patanjali Ayurved’s Promotional Blitzkrieg
171 PepsiCo India: Tweaking Brand Portfolio to Tap Traditional Snacks Market
172 Airtel’s Aggressive 4G Campaign: Striking Gold with Sasha Chettri
173 Marriott International: Harnessing the Power of Influencer Marketing (Compact Case)
174 Can Artificial Intelligence Enhance Customer Experience?
175 United Spirits: Brand Reinvention to Stay Ahead of the Curve
176 Honey Maid: The Wholesome Brand on a Preaching Spree
177 Maruti Suzuki: Shifting into Overdrive?
178 Rodan + Fields: Breaking Stereotype Marketing Models
179 Reliance LYF: Enhancing Digital Experience for Brand Building
180 ITC Vs. Britannia: The War of the Titans in India’s Biscuit Industry
181 Dr. Fixit: Maximising Brand Recall
182 Fashion Retailer Grana: Disrupting the Online Fashion Business?
183 Social Media: Customer Engagement Via Visual Content
184 Intex Technologies: On a Risky Brand Building Strategy?
185 How Donald Played His Trump Card to Win the US Elections!
186 Priyanka Chopra: The Making of a Celebrity Brand (CC)
187 P&G’s Pampers: Promoting Inclusive Parenting
188 Titan SKINN’s French Connection: A Strategic Move to Tweak Brand Sales?
189 Amway India: Driving Growth Through Omni-Channel Retailing
190 Johnson & Johnson: New Marketing Philosophy to Build Global Brands
191 SeaWorld’s Blackfish Disaster: Can the Brand Bounce Back?
192 P&G’s Advertising Ramp Up: CEO David Taylor’s Plans to Rekindle Growth
193 KFC’s Recipe for Growth in India
194 Tata Motors: Driving on Celebrity Endorsement?
195 Lenovo India’s Dual Brand Strategy: Will it Pay Off?
196 Breaking Social Stereotypes: Setting New Trends in Indian Advertising
197 Volkswagen's ‘TOGETHER – Strategy 2025’ – A Lofty Vision?
198 Responsible Marketing: The P&G Way (CC)
199 United Airlines' Image Impasse (CC)
200 Saavn: Real Time Marketing Strategy
201 Gett – Getting it Right to Move Ahead
202 Haier India: Can it Beat the Indian Summer with Humour?
203 Mankind Pharma’s Prega News: Striking an Emotional Connect with Corporates
204 MobiDent: ‘Dental Clinic in a Suitcase’
205 DS Group’s Strategy to Push ‘Pulse Candy’ Ahead of Competition
206 Indian Craft Beer Brand ‘Bira 91’: Frothing Over to Expand Footprint
207 OnePlus in India: Charting Out a New Growth Trajectory(CC)
208 Heineken N.V.’s Strategy to Dominate the Global Beer Market
209 Music Retailer HMV: Rebuilding the Brand from the Brink
210 Pharma Industry in Japan: On Road to Resurgence?
211 McDonald's India: Brand Reputation at Risk?
212 Alibaba’s Transformation as a Global Brand
213 Volvo’s Branding Strategies: Changing Gears for Greater Appeal
214 Modest Fashion: Will It Divide What Was United by Faith?(2017 EFMD Case Writing Competition)
215 Usain Bolt: The Legend in the World of Sport
216 Common Sense Marketing: Skill Sets for the CMOs
217 The Global Consulting Firms’ Marketing Game Plan
218 Emojis in Business: Breaking Barriers in Communication
219 Onida’s Comeback: Can the Dead Brand Be Revived?
220 Inbisco India: Plans to 'Stay Awake, Stay Ahead' With Kopiko Brand
221 Bajaj Allianz General Insurance: Using Humour to Break the Clutter
222 Brand Relaunch of PepsiCo India’s Kurkure
223 Higher Education in the Digital Era: Changing Dynamics of Marketing
224 Jumboking: The Aspirational Indian Brand
225 TCS's AI Product Ignio: Will Branding Help Reduce the Uncertainty?
226 Papa John’s - NFL Controversy: Taking the Crust off the Pizza? (Comapct Case)
227 Al Ustad Special Kabab – The Rise of an Iconic Brand
228 Marriott International: Embracing Digital to Connect with the Millennials
229 The Arab ‘Black Friday’: Will Dubai’s Malls Survive Souq’s ‘White Friday’?
230 Marketing a Weed Brand ‘Dank’ – The Jay Griffin’s Way
231 Reviving Colonel Sanders: KFC’s Iconic Brand Mascot
232 Türk Telekom Deploys TEOCO: A Move to Provide Differentiated Customer Experience
233 Philip Morris’ Smokeless Innovation
234 Radio Mirchi Tunes into the UAE - Are You Listening?
235 Horlicks’ New Strategy to Beat the Clutter and Stay Relevant
236 Warby Parker’s April Fool Gimmick Goes Awry
237 Odeon Cinemas Group: Reinventing Cinema to Stay Relevant
238 FIFA World Cup 2018 in Russia: A Marketers’ Roulette?
239 Instagram’s Tryst with Digital Marketing: A Trendy Move?
240 Twinkle Khanna: The Shining Face of Celebrity Endorsement
241 Blockchain: A Marketing Game Changer?
242 Beauty Brand Glossier’s Digital Engagement for Growth
243 Savlon: Brand Repositioning for Value Creation
244 ‘Brand Virat’: Can Overexposure Lead to Brand Dilution?
245 Ranbir Kapoor: A Story of Celebrity Brand Resurgence
246 Zara vs. H&M in Fast Fashion
247 Jaquar India: Driving Growth through Innovation
248 Parle Rides the Premium Path: Will it Pay Off?
249 OnePlus: Rewriting the Single Product Success Story
250 Amazon Prime Day: A Sustainable Marketing Gambit?
251 Häagen-Dazs: Poised to Become an Iconic Brand
252 Louvre Abu Dhabi: Taking Museum to the Masses
253 The Netflix-Obamas Deal: Will it Make Waves?
254 Feminine Hygiene Product SheCup’s Marketing Challenges in India
255 Facebook Promotes Pre-roll Ads: What the Move Portends?
256 Online Buying in UAE: Going Beyond Borders
257 Mondelez Moves Closer to Local Market: Setting a New Trend for Global Growth?
258 Groupe Renault's Marketing Strategy for Global Positioning
259 Nike's Controversial Kaepernick Advertisement – A Brilliant Move?
260 Alyque Padamsee: The ‘Brand Father of Indian Advertising’
261 Payless’ ‘Palessi’ Campaign: Faking to Prove a Point
262 The HUL-Horlicks Deal: Can the Iconic Brand be Revived?
263 Movie Marketing in Bollywood: The Changing Dynamics
264 Italic: The Luxury Fashion Anti-Brand
265 Gillette’s ‘We Believe’ Campaign: Caught Up in Controversy
266 Marketing to Digital Natives: The Smart Speaker Way
267 Robotics at Henn na Hotels in Japan
268 Influencer Marketing: Explosive Trends in the Social Media Age
269 Marks & Spencer: Reinventing Marketing Strategy in India
270 Arby’s Subscription Box: A Sell-Out Campaign
271 Marketing to Generation Z: The Challenges Galore
272 Danone Nutricia’s Strategic Move to Win Mother’s Trust?
273 IKEA's Kåma Sutra Catalogue Campaign: A Creative Marketing Push Strategy?
274 Qatar Airways: Flying High with Catchy Brand Campaign
275 Coca-Cola’s ‘Together is Beautiful’ Campaign: Will it Spell Magic?
276 Kumbh Mela 2019: Branding Vs Sustainability
277 American Comedian Cheri Oteri’s Fiber One Campaign
278 Starbucks’ ‘Dark Social’ Strategy to Drive Growth
279 Sephora: Supporting Diversity and Inclusion
280 Rainbow Marketing – Brands’ Pride?
281 BMW and Daimler Merge To Dominate Mobility
282 Fisher-Price Rock 'n Play Recall: Will it Restore
283 Coca-Cola’s Tryst with Integrated Brand Experience
284 ‘Woke’ Advertising: An Impactful Marketing Tool?
285 Tiffany & Co.: Rediscovering Brand Relevance
286 CavinKare’s Perfume in Sachet Ploy: Will it Smell the Scent of Success?