| S.N. | Case Title |
| 1 | Mass Marketing to Class Marketing: Hyundai's Underlying Dilemma |
| 2 | Online Footwear Seller Zappos.com: Building Brand through Customer Service |
| 3 | Cadbury's Relaunch of Caramel and Wispa: Reposing faith in Standalone brands? |
| 4 | GlaxoSmithKline Consumer Healthcare Ltd.: Will leveraging on Brand Equity Pay-Off? |
| 5 | Coca Cola's Global Launch of Open Happiness Campaign |
| 6 | Rural Markets: The New Frontier for Organised Retail in India |
| 7 | Trouble Brewing in Pantaloon Retail India Ltd. |
| 8 | Perfetti Van Melle: Will it sustain its leadership in Indian Confectionery Market? |
| 9 | Tata Tea's 'Jaago Re' Campaign: A Case in Social Cause Marketing |
| 10 | MTR Foods on Diversifying Bandwagon: Is it the Right Move? |
| 11 | The Rise of Brand Tendulkar: Sachin's Success and Beyond |
| 12 | Premium Brands Pricing Dilemma: Dynamic Effect of Fighting Off Value Brands? |
| 13 | Pepsi's 'Refresh' Ad Strategy: Shift from Super Bowl to Social Media |
| 14 | Sports Broadcasting in India: Can Big Advertisers Bet on Rising Football Fever in a Cricketing Nation? |
| 15 | Electric Vehicles: An Idea Whose Time Has Come? |
| 16 | Nestle India: Staying Ahead of the Competition in Indian Noodles Market - The Maggi Way |
| 17 | Reinventing Bata India: Putting the Best Foot Forward? |
| 18 | Adidas Vs Nike: Ready For Challenge through FIFA World Cup |
| 19 | Newby Teas' Entry into Indian Market: An "Investment in Freshness"? |
| 20 | Starbucks Unbranded Stores - A Move to Regain Former Glory? |
| 21 | Ty Brand of Toys' Foray into India: Will It Be Successful? |
| 22 | Groupon: An Emerging Giant in Social Commerce |
| 23 | LEGO Brand Revival: 'The Brick is Back' |
| 24 | Ambush Marketing: A Free Ride on Global Sport Events? |
| 25 | Harley Davidson's Commitment to Brand Communities |
| 26 | RIM's BlackBerry: Can it outsmart the Competition? |
| 27 | Bharti Airtel's Makeover Exercise: A Strategic Shift in Brand Positioning? |
| 28 | Tata International Ltd Forays Into Exclusive Retail Footwear Business-'Tashi': A Strategic Move? |
| 29 | Rebranding at Bajaj Auto: Dynamics of Moving Away from Family Branding |
| 30 | Mahendra Singh Dhoni: Will He Hit a 'Sixer' in Celebrity Brand Endorsements? |
| 31 | Britannia Industries Limited: Competitive Positioning in the Ready-to-eat Breakfast Segment |
| 32 | Godrej's Market Expansion through Brand Acquisition |
| 33 | Cadbury Dairy Milk in India: Repositioning Brand to Sustain Leadership |
| 34 | "Life's Good" with LG: The Brand Rejuvenation Story |
| 35 | Yamaha to Launch Scooters in India: A Wise Move? |
| 36 | Indian Food Products Marketer GCMMF's (AMUL) Sports Drink 'Stamina' - Return of the Native |
| 37 | Toyota Kirloskar Motor: Driving Competition in Indian Passenger Car Market |
| 38 | Zara's Entry in India: Ramp Walk or a Show Stopper? |
| 39 | Pernod Ricard: Building Brand Visibility in India |
| 40 | Amazon's 'Kindle Fire' - Setting Ablaze the Tablet Market |
| 41 | United Biscuits: Bagging the Indian Cookie |
| 42 | Viral Marketing: The Harry Potter Way |
| 43 | Emerging E-commerce Market in India: New Vistas |
| 44 | SugarCRM: Rewriting Customer Relationship Management? |
| 45 | JC Penney: New Marketing Strategies |
| 46 | Google's New Marketing Philosophy: Weaving Magic to Connect |
| 47 | Ford Motor Co.: Driving Growth through Social Media |
| 48 | Hospitality Industry: Leveraging Social Media for Marketing |
| 49 | Etisalat: Branding Telecom in the Middle East |
| 50 | GAP Inc.’s Grand Strategy to Target Millennials: Will the Gamble Pay Off? |
| 51 | Domino's Pizza: Digital Marketing Plans to Drive Growth |
| 52 | Indian Real Estate Sector: Revival through Branding |
| 53 | Honda India: Gearing Up to Challenge Erstwhile Partner Hero |
| 54 | HUL vs. Nestle: The Branded Instant Coffee Market Brewing Hot in India |
| 55 | Daikin India: Exploring New Markets for Expansion (Case for Undergraduates) |
| 56 | Copycats: Spoilsports for Brand Image? (Case for Undergraduates) |
| 57 | Coca - Cola: Surging Ahead with Social Media Marketing Plans |
| 58 | Indian Shampoo Market: Striving to Stay Relevant |
| 59 | Luxury Car Market of India: On an Overdrive in Hinterlands (Case for Undergraduates) |
| 60 | Red Mango – Frozen Yogurt and Smoothie Brand Swirl into Indian Dahi Market (Case for Undergraduates) |
| 61 | Suzuki Motor Corporation: Shifting Gears in UK Market |
| 62 | Pepsi T20 Football: A Refreshing Game Changer (Case for Undergraduates) |
| 63 | Fevicol: Successful Journey of a Low Involvement Brand (Case for Undergraduates) |
| 64 | Cadbury India's Bourneville: Charting Digital Engagement |
| 65 | Crocs India: Experimenting with Experiential Marketing |
| 66 | Levis Strauss in India: Creating a Youth Brand |
| 67 | JK Tyre: Launching Motorsports in India |
| 68 | Mobile Advertising: The Third Wave of Creative Innovation |
| 69 | Cinthol Brand Rejuvenation: A Smart Move? |
| 70 | Business of Sports - IPL Franchisee Kolkata Knight Riders' Re-Branding Exercise |
| 71 | Sponsorship: A Game Changer in the Business of Sports? |
| 72 | Brand Makeover at Starbucks |
| 73 | The Small Car Market in India: Maruti Suzuki’s Game Plan with Re-launch of Alto |
| 74 | Sequels in Indian Advertising: Winners or Losers? |
| 75 | Crowdsourcing: A Game Changer in Marketing Strategy? |
| 76 | Google Vs Microsoft: Fight Over Cyber Monday |
| 77 | PepsiCo India’s New Positioning Strategy |
| 78 | Herbalife: Success Through Multi-level Marketing |
| 79 | Nokia: Repositioning Brand in the Smartphone Segment |
| 80 | Coca-Cola India: Innovative Rural Marketing |
| 81 | Dabur India’s Expansion Plans in the Oral Care Market |
| 82 | ‘AXE’tronaut: Apollo Space Campaign |
| 83 | Social Commerce: The New Retail Frontier |
| 84 | Coke Studio: Promoting Brands Through Music (Case For Undergraduates) |
| 85 | Branding of Gujarat: The Marketing and Promotional Strategies |
| 86 | Regional Soft Drink Brand Sosyo’s National Ambitions (Case for undergraduates) |
| 87 | Indian Fiction Marketing Takes A New Turn to Success |
| 88 | Qantas Airways Limited: Revival Plans to Strengthen Brand Value |
| 89 | Dettol Vs. Vim: Stirring the Low Involvement Product Market |
| 90 | Biryani: Replicating Pizza Delivery Model in India |
| 91 | David Beckham: The Unbending Celebrity Brand |
| 92 | Google: A Game Changing Shift in Email Marketing Strategy? |
| 93 | Luxury Retail Market in UAE: Delivering Value to the Consumers |
| 94 | Hero MotoCorp: More Miles to Go |
| 95 | Hindustan Unilever Limited: Reinventing Sales and Distribution Model in India |
| 96 | Allen Solly’s ‘Colour Lab’ : Adding Colour to Consumer Tastes |
| 97 | Sachin Tendulkar: A Brand Forever? |
| 98 | SABMiller’s Race to Woo Tipplers in Africa |
| 99 | Disney’s Magic Bands: Enhancing Customer Experience |
| 100 | Online Retail in UAE: Driven to Grow |
| 101 | Maruti Suzuki’s Celerio: A Hatchback for the Mileage Conscious Customer |
| 102 | Mondelez India (Formerly Cadbury India): On a Growth Spree with ‘5 Star Chomp’ |
| 103 | Walmart’s 5-Step Plan: Bringing Innovation into Marketing |
| 104 | Facebook: Strategies to Tweak Advertising Revenues |
| 105 | Seiko India: The Watch Maker on a Growth Spree |
| 106 | Adidas vs. Nike: Brand War Heats Up in 2014 FIFA World Cup |
| 107 | Brand NaMo - ‘Modi’fying India |
| 108 | Hilton Worldwide: Plans to Delight Customers with Brand ‘Curio’ |
| 109 | HUL Grooming Men in India |
| 110 | Coca-Cola’s Real-Time Digital Marketing Strategy |
| 111 | Kohler’s ‘Magic Toilet’: Delivering Customer Expectations |
| 112 | Hindustan Unilever’s Rural Outreach Initiative ‘Kan Khajura Tesan’ |
| 113 | Marketing to Chinese Consumers: The P&G Way |
| 114 | Wonga Inc’s Image Impasse |
| 115 | Sainsbury’s: Simplifying Prices to Stay |
| 116 | Marks & Spencer’s Standalone E-Commerce Foray to Spruce up Retail |
| 117 | Moto E: The Feature Phone Killer? |
| 118 | Flipkart: Facing the Flak of ‘Big Billion Day’ Sale |
| 119 | Pavers England: Repositioning the Brand in Indian Footwear Market |
| 120 | Huawei: A Global Brand in the Making |
| 121 | TVS & Sons’ New Car Dealership Model: Driving a New Trend? |
| 122 | Coca-Cola’s Supermilk Fairlife – A Fair Deal? |
| 123 | Puma: Stretching Footsteps in India to Strengthen Market Share |
| 124 | Amway India: Tough Times for the Direct Selling Giant |
| 125 | Coca-Cola’s ‘One Brand’ Strategy |
| 126 | Lego: Co-Branding Crisis Management |
| 127 | The Indian QSR Landscape: Is Digital Technology Setting New Trends? |
| 128 | Sensory Branding: An Unconventional Branding Strategy to Stay Ahead? |
| 129 | Fuel Retailing in India: End of PSU Hegemony? |
| 130 | Red Bull’s Offbeat Branding Strategies |
| 131 | Dove’s ‘Choose Beautiful’ Campaign: A Marketing Misadventure? |
| 132 | ‘Daily Dillagi’: Tata Sky’s New Marketing Mantra |
| 133 | Kiehl’s Since 1851: The Unorthodox Brand |
| 134 | Brand Driven Innovation: A Springboard for Growth? |
| 135 | L’Oreal’s Digital Strategy to Grab Media Space |
| 136 | Why Apple Is The World's Most Valuable Brand? |
| 137 | Brownie Brittle: Stirring Success Through Social Media |
| 138 | Mayo Clinic: An Enduring Brand in Global Healthcare |
| 139 | Greenply Industries Limited: Breaking from the Mould to Stay Ahead |
| 140 | Native Advertising: A Growing Threat to Traditional Advertising? |
| 141 | Vi-John: Value Creation for Branding |
| 142 | Celebrity Chef Gordon Ramsay: Can He Revamp the Brand Image? |
| 143 | Videocon: Brand Communication as a Growth Strategy |
| 144 | Kellogg India’s Masterbrand Strategy: Will it Continue to Woo Indian Consumers? |
| 145 | Titan Sonata’s Super Fibre Watches (Compact Case) |
| 146 | Manyavar: The Ethnic Fashion Brand on Survival Spree |
| 147 | PepsiCo’s Content Marketing Lessons: Will They Drive Growth? |
| 148 | The Ritz-Carlton’s Rendezvous with Gen Y |
| 149 | Cycle Pure Agarbathies: Ambitious Plans to Spread Fragrance Across India |
| 150 | HBO Vs Netflix: Conflict, Competition or Future Convergence? |
| 151 | New Balance: Can CEO Robert DeMartini Reinvent the Brand? |
| 152 | Telenor India: Surviving Competitive Indian Mobile Telecom Market |
| 153 | Blue Apron: Cooking Up New Trends in American Lifestyle |
| 154 | HUL Brooke Bond Red Label: Can the Brand’s Communication Strategy Brew Warmth? |
| 155 | Missed Call Service – A New Marketing Tool to Engage Customers? (Compact Case) |
| 156 | Brand Building Strategies of Global Burger Chains in India |
| 157 | OLX Inc. in India: Managing the Brand Life Cycle |
| 158 | Branding Hello Kitty for Men: Will the Strategy Succeed? |
| 159 | Shaadi.com: ‘My Conditions Apply’ |
| 160 | SBI Life Insurance: Can it Stay Relevant in a Crowded Market? |
| 161 | Roca India: Digital Engagement to Stay Relevant |
| 162 | BIBA Apparels: The Ethnic Indian Brand on a Success Spree |
| 163 | Somany Ceramics: Brand Building Through Social Initiatives? |
| 164 | Coca-Cola’s Positioning Strategy: Putting Product Over Brand? |
| 165 | Responsible Marketing: The Coca-Cola Way (Compact Case) |
| 166 | Colgate-Palmolive India: Wilting Under Competition in Oral Care |
| 167 | ‘Bagrry’s On the Go’: A Move for Healthy Fast Food? (Compact Case) |
| 168 | Rooh Afza: The Legacy Brand’s Strategy to Stay Relevant |
| 169 | PepsiCo’s ‘PepsiMoji’ Campaign: A Sustainable Move? |
| 170 | Patanjali Ayurved’s Promotional Blitzkrieg |
| 171 | PepsiCo India: Tweaking Brand Portfolio to Tap Traditional Snacks Market |
| 172 | Airtel’s Aggressive 4G Campaign: Striking Gold with Sasha Chettri |
| 173 | Marriott International: Harnessing the Power of Influencer Marketing (Compact Case) |
| 174 | Can Artificial Intelligence Enhance Customer Experience? |
| 175 | United Spirits: Brand Reinvention to Stay Ahead of the Curve |
| 176 | Honey Maid: The Wholesome Brand on a Preaching Spree |
| 177 | Maruti Suzuki: Shifting into Overdrive? |
| 178 | Rodan + Fields: Breaking Stereotype Marketing Models |
| 179 | Reliance LYF: Enhancing Digital Experience for Brand Building |
| 180 | ITC Vs. Britannia: The War of the Titans in India’s Biscuit Industry |
| 181 | Dr. Fixit: Maximising Brand Recall |
| 182 | Fashion Retailer Grana: Disrupting the Online Fashion Business? |
| 183 | Social Media: Customer Engagement Via Visual Content |
| 184 | Intex Technologies: On a Risky Brand Building Strategy? |
| 185 | How Donald Played His Trump Card to Win the US Elections! |
| 186 | Priyanka Chopra: The Making of a Celebrity Brand (CC) |
| 187 | P&G’s Pampers: Promoting Inclusive Parenting |
| 188 | Titan SKINN’s French Connection: A Strategic Move to Tweak Brand Sales? |
| 189 | Amway India: Driving Growth Through Omni-Channel Retailing |
| 190 | Johnson & Johnson: New Marketing Philosophy to Build Global Brands |
| 191 | SeaWorld’s Blackfish Disaster: Can the Brand Bounce Back? |
| 192 | P&G’s Advertising Ramp Up: CEO David Taylor’s Plans to Rekindle Growth |
| 193 | KFC’s Recipe for Growth in India |
| 194 | Tata Motors: Driving on Celebrity Endorsement? |
| 195 | Lenovo India’s Dual Brand Strategy: Will it Pay Off? |
| 196 | Breaking Social Stereotypes: Setting New Trends in Indian Advertising |
| 197 | Volkswagen's ‘TOGETHER – Strategy 2025’ – A Lofty Vision? |
| 198 | Responsible Marketing: The P&G Way (CC) |
| 199 | United Airlines' Image Impasse (CC) |
| 200 | Saavn: Real Time Marketing Strategy |
| 201 | Gett – Getting it Right to Move Ahead |
| 202 | Haier India: Can it Beat the Indian Summer with Humour? |
| 203 | Mankind Pharma’s Prega News: Striking an Emotional Connect with Corporates |
| 204 | MobiDent: ‘Dental Clinic in a Suitcase’ |
| 205 | DS Group’s Strategy to Push ‘Pulse Candy’ Ahead of Competition |
| 206 | Indian Craft Beer Brand ‘Bira 91’: Frothing Over to Expand Footprint |
| 207 | OnePlus in India: Charting Out a New Growth Trajectory(CC) |
| 208 | Heineken N.V.’s Strategy to Dominate the Global Beer Market |
| 209 | Music Retailer HMV: Rebuilding the Brand from the Brink |
| 210 | Pharma Industry in Japan: On Road to Resurgence? |
| 211 | McDonald's India: Brand Reputation at Risk? |
| 212 | Alibaba’s Transformation as a Global Brand |
| 213 | Volvo’s Branding Strategies: Changing Gears for Greater Appeal |
| 214 | Modest Fashion: Will It Divide What Was United by Faith?(2017 EFMD Case Writing Competition) |
| 215 | Usain Bolt: The Legend in the World of Sport |
| 216 | Common Sense Marketing: Skill Sets for the CMOs |
| 217 | The Global Consulting Firms’ Marketing Game Plan |
| 218 | Emojis in Business: Breaking Barriers in Communication |
| 219 | Onida’s Comeback: Can the Dead Brand Be Revived? |
| 220 | Inbisco India: Plans to 'Stay Awake, Stay Ahead' With Kopiko Brand |
| 221 | Bajaj Allianz General Insurance: Using Humour to Break the Clutter |
| 222 | Brand Relaunch of PepsiCo India’s Kurkure |
| 223 | Higher Education in the Digital Era: Changing Dynamics of Marketing |
| 224 | Jumboking: The Aspirational Indian Brand |
| 225 | TCS's AI Product Ignio: Will Branding Help Reduce the Uncertainty? |
| 226 | Papa John’s - NFL Controversy: Taking the Crust off the Pizza? (Comapct Case) |
| 227 | Al Ustad Special Kabab – The Rise of an Iconic Brand |
| 228 | Marriott International: Embracing Digital to Connect with the Millennials |
| 229 | The Arab ‘Black Friday’: Will Dubai’s Malls Survive Souq’s ‘White Friday’? |
| 230 | Marketing a Weed Brand ‘Dank’ – The Jay Griffin’s Way |
| 231 | Reviving Colonel Sanders: KFC’s Iconic Brand Mascot |
| 232 | Türk Telekom Deploys TEOCO: A Move to Provide Differentiated Customer Experience |
| 233 | Philip Morris’ Smokeless Innovation |
| 234 | Radio Mirchi Tunes into the UAE - Are You Listening? |
| 235 | Horlicks’ New Strategy to Beat the Clutter and Stay Relevant |
| 236 | Warby Parker’s April Fool Gimmick Goes Awry |
| 237 | Odeon Cinemas Group: Reinventing Cinema to Stay Relevant |
| 238 | FIFA World Cup 2018 in Russia: A Marketers’ Roulette? |
| 239 | Instagram’s Tryst with Digital Marketing: A Trendy Move? |
| 240 | Twinkle Khanna: The Shining Face of Celebrity Endorsement |
| 241 | Blockchain: A Marketing Game Changer? |
| 242 | Beauty Brand Glossier’s Digital Engagement for Growth |
| 243 | Savlon: Brand Repositioning for Value Creation |
| 244 | ‘Brand Virat’: Can Overexposure Lead to Brand Dilution? |
| 245 | Ranbir Kapoor: A Story of Celebrity Brand Resurgence |
| 246 | Zara vs. H&M in Fast Fashion |
| 247 | Jaquar India: Driving Growth through Innovation |
| 248 | Parle Rides the Premium Path: Will it Pay Off? |
| 249 | OnePlus: Rewriting the Single Product Success Story |
| 250 | Amazon Prime Day: A Sustainable Marketing Gambit? |
| 251 | Häagen-Dazs: Poised to Become an Iconic Brand |
| 252 | Louvre Abu Dhabi: Taking Museum to the Masses |
| 253 | The Netflix-Obamas Deal: Will it Make Waves? |
| 254 | Feminine Hygiene Product SheCup’s Marketing Challenges in India |
| 255 | Facebook Promotes Pre-roll Ads: What the Move Portends? |
| 256 | Online Buying in UAE: Going Beyond Borders |
| 257 | Mondelez Moves Closer to Local Market: Setting a New Trend for Global Growth? |
| 258 | Groupe Renault's Marketing Strategy for Global Positioning |
| 259 | Nike's Controversial Kaepernick Advertisement – A Brilliant Move? |
| 260 | Alyque Padamsee: The ‘Brand Father of Indian Advertising’ |
| 261 | Payless’ ‘Palessi’ Campaign: Faking to Prove a Point (CC) |
| 262 | The HUL-Horlicks Deal: Can the Iconic Brand be Revived? |
| 263 | Movie Marketing in Bollywood: The Changing Dynamics |
| 264 | Italic: The Luxury Fashion Anti-Brand |
| 265 | Gillette’s ‘We Believe’ Campaign: Caught Up in Controversy (CC) |
| 266 | Marketing to Digital Natives: The Smart Speaker Way (CC) |
| 267 | Robotics at Henn na Hotels in Japan (CC) |
| 268 | Influencer Marketing: Explosive Trends in the Social Media Age |
| 269 | Marks & Spencer: Reinventing Marketing Strategy in India |
| 270 | Arby’s Subscription Box: A Sell-Out Campaign (CC) |
| 271 | Marketing to Generation Z: The Challenges Galore |
| 272 | Burger King Champions Hackvertising (CC) |
| 273 | Danone Nutricia’s Strategic Move to Win Mother’s Trust? |
| 274 | IKEA's Kåma Sutra Catalogue Campaign: A Creative Marketing Push Strategy? (CC) |
| 275 | Qatar Airways: Flying High with Catchy Brand Campaign |
| 276 | Coca-Cola’s ‘Together is Beautiful’ Campaign: Will it Spell Magic? |
| 277 | Starbucks’ ‘Dark Social’ Strategy to Drive Growth |
| 278 | Kumbh Mela 2019: Branding Vs Sustainability |
| 279 | American Comedian Cheri Oteri’s Fiber One Campaign (CC) |
| 280 | Sephora: Supporting Diversity and Inclusion |
| 281 | Rainbow Marketing – Brands’ Pride? (CC) |
| 282 | BMW and Daimler Merge To Dominate Mobility Services (CC) |
| 283 | Fisher-Price Rock 'n Play Recall: Will it Restore Brand Image? (CC) |
| 284 | Coca-Cola’s Tryst with Integrated Brand Experience |
| 285 | Tiffany & Co.: Rediscovering Brand Relevance |
| 286 | ‘Woke’ Advertising: An Impactful Marketing Tool? |
| 287 | CavinKare’s Perfume in Sachet Ploy: Will it Smell the Scent of Success? |
| 288 | Amazon’s Tryst with Blockchain: A Game Changer in Advertising? (CC) |
| 289 | Kylie Cosmetics: Scripting Success Through Social Media |
| 290 | OPPO’s Sports Marketing Drive: Using Technology to Push Boundaries |
| 291 | Burberry’s Rebranding Strategy: Can it Revive Stagnant Sales? |
| 292 | Mastercard’s Strategy to Steer Marketing Beyond Tradition (CC) |
| 293 | Gap Inc.: CMO Alegra O’Hare Tasks to Rebuild ‘The Gap Brand’ |
| 294 | Ripe Fresh Trading LLC Nurtures Organic Food: Is Dubai Ready for a Lifestyle Change? |
| 295 | Facebook’s New Corporate Branding Strategy (CC) |
| 296 | PepsiCo’s Repositioning as a Lifestyle Brand |
| 297 | Amitabh Bachchan: The Brand that Defies Age |
| 298 | Kraft Heinz and Unilever Plc – Caught Up in an Advertising Opprobrium (CC) |
| 299 | The Man Company: Disrupting Men’s Grooming Marketspace (CC) |
| 300 | Nivea’s Transformation Plans: Can They Drive Growth? |
| 301 | Experiential Consumption: An Evolving Marketing Challenge? |
| 302 | Coca-Cola's Social Media Success Story (CC) |
| 303 | Lay’s Packages Get a Makeover to Woo Millennials (CC) |
| 304 | Is the Primacy of Google-Facebook Ad Duopoly Under Threat? |
| 305 | Over The Top Services Market: A New Buzz in the Offing? |
| 306 | Tata Tea on a Regional Branding Spree |
| 307 | Google’s Mobile Marketing Tools: Will they Succeed? (CC) |
| 308 | Dubai: In Quest of Destination Branding |
| 309 | James Bond 007 Promotes Heineken 0.0 (CC) |
| 310 | Chips Ahoy!’s Brand Mascot Back On Board (CC) |
| 311 | Is Podcast an Effective Advertising Tool? |
| 312 | UAE’s Proliferating Mall Culture: Will it Survive Retail Apocalypse? |
| 313 | Neuromarketing: The Marketers’ Dilemma (CC) |
| 314 | UAE’s Digital Economy: A Trendsetter for Growth? |
| 315 | Taylor Swift: The Brand that Swayed a Million Hearts |
| 316 | Revenge Buying: A Lifeline for Luxury Brands? |
| 317 | Eskimo Pie to Undergo a Makeover - A Right Decision? (CC) |
| 318 | FMCG Brands Partnering with OTT Platforms: A New Normal for Brand Building? (CC) |
| 319 | Canada Goose: Exploring Experiential Marketing to Drive Growth |
| 320 | Esports Marketing: The New Playfield for Brands |
| 321 | H&M’s Hoodie Controversy: Lessons Learnt on Diversity |
| 322 | Reimagining Customer Experience Post COVID-19: A Marketer’s Dilemma? |
| 323 | Subbayya gari Hotel: Transforming Business Through Digital Marketing (CC) |
| 324 | El Pollo Loco’s Digital Push to Rejuvenate Brand |
| 325 | Dabur’s Sanitize Soap Launch: A Calculated Risk? (CC) |
| 326 | Zydus Sugarlite: A Bid to Brand 'Smart' Sugar (CC) |
| 327 | Rebranding Vodafone Idea to ‘Vi’ Amid Telecom War (CC) |
| 328 | HelloFresh Teams up with Mindy Kaling - A Smart Move? (CC) |
| 329 | Adidas Refocusing on Digital Capabilities to Improve Sales |
| 330 | Nestlé India’s Rural Network Expansion: Will It Payoff? (CC) |
| 331 | Sebamed India: Disrupting the Soap-Marketing in India with Comparative Advertising (CC) |
| 332 | Burger King’s Rebranding Strategy to Drive Growth |
| 333 | Rising Resale Luxury Market: A Boon or Bane? |
| 334 | Panera-Pepsi Multichannel Collaboration to Drive Sales (CC) |
| 335 | Ford’s ‘Built for America’ Ad Campaign: Will Patriotism Drive Consumption? |
| 336 | Celebrity Endorsements and Brand Effectiveness: The Nexus (CC) |
| 337 | Dance Marketing: A Boost for Indian Ethnic Co. (CC) |
| 338 | Bhima Jewellers’ ‘Pure as Love’ Ad: A Woke Point or Strategy to Target Millennials? (CC) |
| 339 | Unfolding Fevicol’s Saga of Success (CC) |
| 340 | Kellogg’s Goes ‘Desi’: Will the Strategy Work? (CC) |
| 341 | Should Brands Worry Over TikTok Ban? |
| 342 | Moment Marketing: Brands Creating Vaccine Awareness (CC) |
| 343 | TCS Adopts Sports Marketing for Brand Fortification (CC) |
| 344 | The Souled Store’s Social Media Strategy: Setting A New Trend (CC) |
| 345 | Tupperware’s Transition into the Digital World (CC) |
| 346 | Social Media App Clubhouse: Creating Unique Opportunities for Brands |
| 347 | Brand Communication in the New Digital Era: A Call for Caution? (CC) |
| 348 | The Ethics of Moment Marketing: Setting a Threshold for Brands? (CC) |
| 349 | The ‘Dettol Salutes’ Initiative: A Rising Trend in Community Marketing (CC) |
| 350 | Olympian Neeraj Chopra: A Brand Redefining Celebrity Endorsements in India? |
| 351 | NIKE Inc.: Accelerating Digital Transformation to Enhance Competitive Positioning (CC) |
| 352 | Will the Aryan Khan Imbroglio Affect Brand SRK? (CC) |
| 353 | #LaughForAHealthyHeart: An Aditya Birla Health (CC) |
| 354 | Banana Republic: Redefining Fashion with Revamped Brand Identity |
| 355 | Subway’s Star-Studded ‘Eat Fresh Refresh’ Campaign: A Hit or Miss? |
| 356 | Roblox: The Next Marketing Frontier For Brands (CC) |
| 357 | Lush Quits Some Popular Social Media Platforms: A Bold Move? (CC) |
| 358 | Controversial Advertisements: How do they Impact the Brands? |
| 359 | Sebamed in India: Curiosity Centered Consumer Strategy to Build FMCG Brand (CC) |
| 360 | Reliance Retail Ventures Limited: The Fastest Growing Retailer in the World (CC) |
| 361 | Quaker Oats Company: Donning a New Avatar in India (CC) |
| 362 | Coca-Cola Gives Packaging of Flavoured Products a Makeover (CC) |
| 363 | Product Label Localisation: A Boon or Bane? (CC) |
| 364 | Campbell’s Tech Enabled Modernisation Initiatives |
| 365 | Cosmetics Retailer Sephora: Winning Customers with Blended Marketing Strategies |
| 366 | Wearable Technology Brand Noise: Carving a Niche with Hybrid Channel Growth Strategy |
| 367 | Apple’s Ad Trilogy – Setting A New Product and Services Demonstration Trend (CC) |
| 368 | Lush’s Standoff from Social Media: A Risky Move? |
| 369 | Dating App Aisle Redefining Brand Identity to Gain Edge Over Rivals |
| 370 | Pringles’ Brand Refresh Strategy for the Post Pandemic Market |
| 371 | ARTOS Soft Drinks: Local Challenge to Global Giants (CC) |
| 372 | Rafael Nadal: Redefining Celebrity Branding |
| 373 | Hilton’s New Marketing Positioning To Resonate Consumer Expectations (CC) |
| 374 | Group Buying: An Emerging Trend in India’s E-commerce Shopping (CC) |
| 375 | Coca-Cola Investing in Marketing to Create Brand Value |
| 376 | VinFast’s Bid to Win Over Competition with Global Marketing and Brand Positioning |
| 377 | Hershey’s ‘HERSHE’ Campaign (CC) |
| 378 | Amul’s Iconic Sponsorship Strategy for 2022 FIFA World Cup |
| 379 | Reise Moto’s Strategy to Dominate High-Performance Two-Wheeler Tyre Segment (CC) |
| 380 | Netflix Sets Up A Pop-Up Store (CC) |
| 381 | Lessons from AB InBev Sponsorship of FIFA World Cup 2022 (CC) |
| 382 | Adidas-Kanye West Strained Partnership: Is the Brand Value at Risk? |
| 383 | Mamaearth’s Value Optimisation Strategy to Drive Growth |
| 384 | MINISO’s Branding Blunders |
| 385 | Pepsi Embracing Maximalism with a New Logo |
| 386 | Hisense’s Sports Marketing Drive for Brand Recognition |
| 387 | Livestream e-Commerce: An Opportunity for Brands? |
| 388 | Fruity Drink Tango: Redefining the Brand Perception |
| 389 | XYXX Innerwear Brand: Pushing the Marketing Pedal for Growth (CC) |
| 390 | Dabur India’s Foray into Charcoal Toothpaste Segment (CC) |
| 391 | AB InBev India’s Ploy To Disrupt The Energy Drinks Market With Budweiser Beats (CC) |
| 392 | Bud Light’s Marketing Fallout under Alissa Heinerscheid (CC) |
| 393 | Momfluencers: Driving Positive Brand Engagement |
| 394 | Nostalgia Marketing: A Magic Wand for Increased Brand Engagement? (CC) |
| 395 | Kirloskar Vasundhara’s Digital Marketing Initiatives (CC) |
| 396 | Singapore’s Digital Banks Race: Would Challenger Brand GXS’ Marketing Approach Pay Off? (CC) |
| 397 | Lucy Goff’s LYMA: The Successful Wellness Brand (CC) |
| 398 | Barbie Movie: A Marketing Marvel |
| 399 | Subway India: Reengineering to Unlock Growth and Expand Reach (CC) |
| 400 | Infosys Unveils Sonic Branding to Reinforce ‘Core Identity and Brand Purpose’ (CC) |
| 401 | Air India Rebranding with New Logo 'The Vista' |
| 402 | Leslie Berland’s Uphill Challenges as Verizon’s New CMO (CC) |
| 403 | Apple’s ‘Mother Nature’ Campaign: Pitch Perfect or Cringeworthy? |