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B.A. (Journalism & Mass Communication) (Honours / Research)
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Ms. Rana Bedi
Assistant Professor-I
New Media & Digital Media
Amity School of Communication (ASCO)
AMITY UNIVERSITY GURUGRAM
Qualifications
MASTERS IN MASS COMMUNICATION (GGSIPU, NEW DELHI), PhD (AUH, THESIS SUBMITTED), UGC-NET QUALIFIED
Experience
2 years 7 Months
Current Courses Taught
MEDIA PLANNING AND BRAND MANAGEMENT, MA(J&MC)/PGDJMC (JRN4209)
MEDIA PLANNING AND BUYING, BA(J&MC) (JRN2203)
Research Interests
AUDIENCE RECEPTION ANALYSES, MEDIA EFFECTS, COMPUTATIONAL TEXTUAL ANALYSIS
Teaching Interests
MEDIA AND COMMUNICATION THEORIES, BRAND MANAGEMENT, MEDIA ANALYSIS AND TRENDS, ADVERTISING
Publications
2
Project
1
Professional Activities
• REGULALRY ATTEND FACULTY DEVELOPMENT PROGRAMS. PRESENTED RESEARCH PAPERS IN 3 INTERNATIONAL AND 2 NATIONAL RESEARCH CONFERENCES.
• SECURED THE THIRD POSITION AS ONE OF THE BEST PAPERS PRESENTED AT THE ANNUAL RESEARCH CONFERENCE ORGANISED BY MAITREYI COLLEGE, UNIVERSITY OF DELHI.
• INVITED TO PRESENT PAPER AT THE 2023 COMMUNICATING DIVERSITY CONFERENCE ORGANIZED BY TEXAS A&M UNIVERSITY, U.S.
Contact Information
rbedi@ggn.amity.edu
Amity School of Communication (ASCO)
AMITY UNIVERSITY GURUGRAM