The positive relation between alumni and its alma mater plays an important role in an institution’s advancement activities for several reasons. Alumni are an institution's most loyal supporters and brand ambassadors.

They generate invaluable word-of-mouth marketing among different social and professional networks. An institution can continue to benefit from skills and experience of alumni. They are great role models for current batches of students and are often well placed to offer practical support and guidance to students on career and professional growth. Alumni represent their alma mater in various platforms. The alumni of ASL regularly help students of current batches by providing career advice, mentoring, placements, internships and professional network.