From the Editor's Desk

Financial Research Insights: Synthesis of Recent Researches in the Field of Finance

Apeksha Bhatnagar*

The Marketing Acumen

Deepali Bhatnagar*

Information System: A Review of Emerging Issues

Ritu Vashistha*

Effectiveness of Make in India Campaign through Sentiment Analysis

Amit Jain*
Anil Kumar**

Digital Marketing: A Study of Concept, Role, Effectiveness & Challenges

Padam Bhushan*

Study on Food Consumption Practices in Rural Areas of South Gujarat

Gautam Parmar*
Raju M Rathod**