AMR helps academicians and upcoming/budding scholars in the field of management and commerce. It is subscribed by various educational institutions in India and abroad because of its varied and inter-disciplinary approach. The journal aims to tap the resources from national and international seminars/conferences/associations/societies. There is also a strong teaching and research work focus of the journal to coagulate library demands. It aims to tap the potential of promising new researchers and bring to surface innovative research in the fields of (but not limited to) Marketing, Online Marketing, Logistics, Operation Management, International Business, Business Environment, Business Strategy, Finance, Accounting, Retail Management, Human Resource Management, Risk Management, Economics and Social Issues.