AIM & SCOPE

Amity Business School, Amity University Lucknow Campus, is publishing a bi-annual, peer-reviewed, referred and open-access journal named “Amity Business Journal”

Amity Business Journal aims to provide a rigorous academic platform for advancing research in business, management, finance, technology, and allied social sciences. The journal seeks to publish high-quality empirical studies, conceptual papers, and systematic reviews that contribute to theoretical development, methodological advancement, and managerial or policy implications.

The journal particularly encourages interdisciplinary research addressing emerging market dynamics, digital transformation, sustainability, governance, and innovation. Contributions that integrate analytical rigour with practical relevance, especially within the context of developing economies, are highly welcomed.

The scope of the journal encompasses Marketing, Finance, Human Resource Management, Information Technology and Artificial Intelligence, Entrepreneurship, and related domains of business and public policy.