The areas of research covered by the journal are not exhaustive. The journal invites original and unpublished manuscripts from diverse domains of business and management, including but not limited to Marketing and Online/Digital Marketing, Logistics and Operations Management, International Business, Business Environment, Business Strategy, Finance and Accounting, Retail Management, Human Resource Management, Risk Management, and Economic and Social Issues. Interdisciplinary and application-oriented studies with managerial and policy relevance are especially encouraged.