• B.A. (Journalism & Mass Communication) Duration: 3 Years

The Department of Management at Amity University Mohali is a key academic unit, focusing on strategic planning, resource allocation, and leadership. It encompasses various disciplines such as business administration, organizational behaviour, and human resource management. The department equips students with skills in decision-making, problem-solving, and effective communication. Its goal is to prepare individuals for leadership roles in diverse industries by providing a comprehensive understanding of organizational dynamics and management principles.

Students at Amity University Mohali develop strong general management and leadership abilities through the extensive case- and experience-based curriculum, setting the foundation for lifelong impact on their leadership style. Students who graduate from Amity School of Business can advance their career and acquire exceptional business acumen. They grow with a foundation in making tough choices and understanding what it takes to be a leader in a multifaceted world.

The Department of Management operates within the broader domain of business education, offering programs that cover strategic planning, organizational leadership, and effective resource management. It addresses core concepts such as business administration, finance, marketing, and human resources. Students gain insights into contemporary business practices, ethical considerations, and global market trends. The department fosters critical thinking, problem-solving, and interpersonal skills essential for managerial roles. With a focus on preparing individuals for leadership positions, it bridges theoretical knowledge with practical applications, ensuring graduates are equipped to navigate the complexities of modern business environments.

Course Duration

  • Bachelor of Business Administration (BBA) – 3 years
  • Bachelor of Business Administration (BBA) with research – 4 years
  • BBA (3 Continent) – 3 years

Eligibility Criteria

  • Bachelor of Business Administration (BBA) – 3 years
    10+2 or equivalent from a recognized education board with a minimum of 60% aggregate marks in any stream
  • Bachelor of Business Administration (BBA) with research – 4 years
    10+2 or equivalent from a recognized education board with a minimum of 60% aggregate marks in any stream
  • BBA (3 Continent) – 3 years
    10+2 or equivalent from a recognized education board with a minimum of 60% aggregate marks in any stream


BBA :- First Year: 2, 38, 000

BBA (Honours / Research) :- First Year: 2, 38, 000

BBA - 3C :- First Year: 3, 50, 000

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  • Marketing
  • Finance
  • Human Resource Management
  • Operations
  • Information Technology
  • Digital Marketing
  • Business Analytics
  • Family Business

Studying management is expected to yield several valuable learning outcomes, including:

  • Leadership Skills: Gain expertise in decision-making, team leadership, and effective communication in an organisational setting.
  • Problem-solving Skills: Acquire critical thinking skills to analyse and solve complex business challenges.
  • Decision-Making: Learn to make informed, timely decisions based on sound analysis and judgment.
  • Team Collaboration: Work effectively in teams, fostering a collaborative and inclusive work environment.
  • Ethical Awareness: Develop an understanding of ethical considerations in business practices and leadership.
  • Global Connectivity: Gain insights into global business dynamics, cultural awareness, and international management practices.
  • Strategic Thinking: Understand how to formulate and implement strategies that align with organizational goals and adapt to dynamic environments.
  • Effective Communication: Develop your interpersonal and communication abilities to work with a variety of stakeholders and effectively communicate ideas.
  • Adaptability: Cultivate the ability to adapt to changes and navigate uncertainties in the business landscape.
  • Entrepreneurial Mindset: Foster an entrepreneurial spirit, encouraging innovation, creativity, and an understanding of business opportunities.

Studying management offers numerous key advantages, contributing to personal and professional development, as well as enhancing career opportunities.

  • Career Opportunities: A management education opens doors to a wide range of career paths, from entry-level positions to top executive roles.
  • Leadership Potential: Develop leadership qualities crucial for guiding teams, making strategic decisions, and driving organizational success.
  • Entrepreneurial Mindset: Gain the skills and mindset necessary for entrepreneurship, fostering innovation and creativity.
  • Increased Earning Potential: Management graduates often command higher salaries due to their leadership and decision-making capabilities.
  • Global Perspectives: Understand global business dynamics, cultural nuances, and international management practices.
  • Networking Opportunities: Connect with professionals, alumni, and industry leaders through educational programs, conferences, and internships.

The Department of Management at Amity University Punjab, Mohali has an experienced faculty consisting of professionals with specialised knowledge in business administration, organizational behaviour, human resource management, strategic management, marketing, finance, and more. The faculty members participate in research initiatives, write scholarly articles, and guide students in their academic aspirations. Their combined expertise improves the learning environment and ensures that students receive in-depth instruction in the subject.

Graduates with a degree in management are well-suited to assume leadership positions, make strategic choices, and negotiate the complexity of several industries. A management student's interests, area of specialisation, and preferred industry or sector may all influence the choice of career path. In addition, networking, flexibility, and ongoing education are essential for job advancement in management.

Some notable professions that management students are offered include the following:

Business Manager

Operations Manager

General Manager

CEO or Executive Leadership Roles

Marketing Manager

Brand Manager

Product Manager

Market Research Analyst

HR Manager

Talent Acquisition Specialist

Training and Development Manager

Compensation and Benefits Manager

Financial Analyst

Finance Manager

Investment Analyst

Chief Financial Officer (CFO)


Start-up Founder/ Entrepreneur

Small Business Owner

Innovation Manager

Operations Management:

Supply Chain Manager

Logistics Manager

Production Manager

Quality Control Manager

International Business:

International Marketing Manager

Global Operations Manager

International Business Consultant

Management Consultant

Strategy Consultant

Organizational Development Consultant

Retail Manager

Store Manager

Merchandising Manager

Healthcare Management:

Healthcare Administrator

Hospital Manager

Health Services Manager

Technology Management:

IT Manager

Chief Information Officer (CIO)

Technology Project Manager

Government and Public Administration:

Public Administration Manager

Policy Analyst

City Manager

Supply Chain Management:

Supply Chain Analyst

Logistics Coordinator

Procurement Manager

Programme Structure, Syllabi, Outline of Tests, and Course of Reading as follows


BBA- 3 Continent

BBA (with Research)