Eligibility:

* Subject to TEC Approval.

Course Summary

The programme aims to equip students with the knowledge and skills required to develop a successful career in Advertising and Digital Marketing, on either the client or agency side of the business. The students are much sought after by employers for branding and marketing positions.

• Develop an appreciation of the role of advertising and digital marketing communications within the context of marketing strategy
• Evaluate the management processes and efficacy of current advertising practice in a wide range of settings
• Acquire skills to research an organisation's issues and develop communication campaigns to address them
• Develop skills in campaign planning, taking into account the role of advertising in integrated marketing communications campaigns

Delivery Type:
Full Time - Face to face contact
Duration: Full Time - 3 years

Admission criteria/Entry requirements

HSC Certificate with minimum of 2 ‘A’ Level/Diploma/GCE from a recognised Educational Institution or alternative qualifications, including professional qualifications. The candidates must have proficiency in the English Language. The foreign students will need to demonstrate that they meet the minimum English language requirement of IELTS 6.0 (or equivalent).

Career Opportunities

Executive careers in advertising, PR agency, media agency and digital marketing organisations apart from as brand or communications manager within a client organisation