Amity School of Communication aims to prepare the students for the modern media industry. Here, the students are exposed to academics and practical knowledge required to excel in this area of work.

Students are trained to meet expectations of print, digital, broadcast, radio, advertisement, public relations, and event management industry. To achieve this, we invite professionals from the industry at a regular intervals, so that the students can learn from the experience of experts. We also organize frequent visits to various media firms, where our students are able to get first-hand experience. The students in ASCO are trained under the guidance of the highly-experienced faculty members who are experts in their respective fields.

ASCO also keeps in consideration the changing pace of the media industry and organizes regular workshops, trainings and guest lectures by industry experts so that  students are kept updated with the modern phase of media industry.

Vision

ASCO’s dedicated and highly-qualified team ensures that the students are well-prepared and confident when they enter the industry. It is always believed that what is taught in the class is different from the practical life. However, here in ASCO, we ensure that the student is fully-trained to counter everyday challenges at work. We prepare them for every aspect that they might encounter during their professional journey.

Mission

The mission of the school is to provide ample learning opportunities to the students. We not only impart subject-based knowledge, but also provide students an insight into value-based living and ethics that are crucial for the success of a working professional.

Strengths of the Institution

Centre for Detection of Fake News and Disinformation

Amity School of Communication has established Centre for Detection of Fake News and Disinformation at Amity University, Madhya Pradesh. This centre remains updated with regards to technology for detection of fake news/videos/audios/pictures on social media/print/ electronic media. It also liaises with agencies like Google News Initiative, Poynter with know-how and methodology for detection of news. The centre mainly trains the faculties and students of AUMP in general, and students of ASCO in particular with regards to the technology associated with the subject. It also gives training and consultancy services to various government/educational institutes of Madhya Pradesh.

Ranked Best Department in Communication and Media Industry in the state, the school boasts of the unmatched facility and the quality of education it provides to the students. The core strengths of the institution lie in:

  • Highly-qualified and experienced faculty
  • Fully-equipped audio visual studio
  • Frequent industrial visits
  • Scopus and ICI Indexed Research Journal
  • Well maintained library with plethora of books and journals for the subject