AMITY BUSINESS JOURNAL
AMITY BUSINESS JOURNAL is an international, biannual, peer-reviewed, refereed, and open-access journal published by Amity Business School, Amity University Lucknow Campus. The journal provides a scholarly platform for sharing ideas, research insights, and professional experiences across diverse areas of business, management, finance, technology, and allied social sciences.
The journal aims to promote rigorous academic research by publishing high-quality original contributions, including empirical studies and conceptual and theoretical papers. Each submission undergoes a stringent double-blind peer review process to ensure academic integrity, quality, and relevance.
Amity Business Journal particularly encourages interdisciplinary research that addresses contemporary issues such as emerging market dynamics, digital transformation, sustainability, governance, and innovation. It seeks contributions that combine analytical rigor with practical relevance, especially in the context of developing economies.
The scope of the journal includes, but is not limited to, marketing, finance, human resource management, information technology and artificial intelligence, entrepreneurship, and related domains of business and public policy.