BBA

Campus Lucknow

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2 (min. 55%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.36

Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
  • Course Code : ESCM114
  • Office Management with MS Word and MS Excel [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Course Code : CSIT145
  • Accounting Fundamentals [Discipline I (Major I) (Management ) ]
  • Course Code : ACCT102
  • Business Statistics [Discipline I (Major I) (Management ) ]
  • Course Code : QAM103
  • Business Ethics and Governance [Discipline I (Major I) (Management ) ]
  • Course Code : MGMT108
  • Computer Applications [Discipline I (Major I) (Management ) ]
  • Course Code : CSIT108
  • Introduction to Business Economics [Discipline I (Major I) (Management ) ]
  • Course Code : ECON153
  • Introduction to Management Principles [Discipline I (Major I) (Management ) ]
  • Course Code : MGMT109
  • Communication Skills - I [Communication Skills]
  • Course Code : BC109
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 2

  • Analytical ability and digital Awareness [Minor III - Co-curricular Courses]
  • Course Code : CSIT149
  • Fundamentals of Event Management [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Course Code : EM301
  • INTRODUCTION TO ARTIFICIAL INTELLIGENCE FOR MANAGERS [Minor I - Minor Elective Courses]
  • Course Code : CSIT106
  • Business Finance [Discipline I (Major I) (Management ) ]
  • Course Code : FIBA103
  • Business Mathematics II [Discipline I (Major I) (Management ) ]
  • Course Code : QAM104
  • Fundamentals of Competitive Intelligence and Business Development [Discipline I (Major I) (Management ) ]
  • Course Code : CI104
  • Human Resource management & Development [Discipline I (Major I) (Management ) ]
  • Course Code : HR105
  • Marketing Theory and Practices [Discipline I (Major I) (Management ) ]
  • Course Code : MKTG107
  • Understanding Organizational Behavior [Discipline I (Major I) (Management ) ]
  • Course Code : HR101
  • Communication Skills - II [Communication Skills]
  • Course Code : BC206
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

2nd Year

Semester 3

  • Introduction to Entrepreneurship [Minor III - Co-curricular Courses]
  • Course Code : ENTR201
  • Public Relations and Corporate Image [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Course Code : MKTG311
  • Term Paper [Mandatory (NTCC)]
  • Course Code : MSTP100
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Course Code : BS105
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 4

  • Auditing [Specialisation Elective Courses]
  • Course Code : ACCT212
  • Fundamentals of Project Management [Specialisation Elective Courses]
  • Course Code : POM203
  • Human Resource Planning and Acquisition [Specialisation Elective Courses]
  • Course Code : HR302
  • IT and Risk Management [Specialisation Elective Courses]
  • Course Code : CSIT218
  • Sales and Distribution Management [Specialisation Elective Courses]
  • Course Code : MKTG302
  • E - Commerce [Industry Specific Courses]
  • Course Code : CSIT105
  • Business Law [Core Courses]
  • Course Code : LAW105
  • Ethics and Corporate Governance [Core Courses]
  • Course Code : MGMT304
  • Operations Research [Core Courses]
  • Course Code : QAM201
  • Principles of Consumer Behaviour [Core Courses]
  • Course Code : MKTG304
  • Creativity for Team Excellence [Behavioural Science]
  • Course Code : BS208
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Course Code : MSSI100
  • Advance Digital Marketing - I [Specialisation Elective Courses]
  • Course Code : MKTG315
  • Compensation Management [Specialisation Elective Courses]
  • Course Code : HR304
  • Cyber Psychology [Specialisation Elective Courses]
  • Course Code : CSIT316
  • E - Business Management [Specialisation Elective Courses]
  • Course Code : CSIT402
  • Financial Planning [Specialisation Elective Courses]
  • Course Code : FIBA306
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • Course Code : HR303
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT [Specialisation Elective Courses]
  • Course Code : POM305
  • Integrated Marketing Communications [Specialisation Elective Courses]
  • Course Code : MKTG314
  • Introduction to Internet of Things [Specialisation Elective Courses]
  • Course Code : CSIT317
  • Managing Customer Relationships [Specialisation Elective Courses]
  • Course Code : MKTG201
  • Managing Mutual Funds [Specialisation Elective Courses]
  • Course Code : FIBA309
  • PRICING AND REVENUE OPTIMIZATION [Specialisation Elective Courses]
  • Course Code : POM306
  • QUALITY MANAGEMENT [Specialisation Elective Courses]
  • Course Code : POM309
  • Stock Market Opetrations [Specialisation Elective Courses]
  • Course Code : FIBA310
  • Understanding Organization Change and Development [Specialisation Elective Courses]
  • Course Code : HR301
  • Business Strategy [Core Courses]
  • Course Code : STRA303
  • Marketing in Digital Age [Core Courses]
  • Course Code : MKTG316
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Course Code : PFE301
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Course Code : MSDS100
  • Advanced Digital Marketing-II [Specialisation Elective Courses]
  • Course Code : MKTG317
  • Brand Management [Specialisation Elective Courses]
  • Course Code : MKTG313
  • Business Innovation through New Technologies [Specialisation Elective Courses]
  • Course Code : CSIT318
  • Business Organizations and Data Management [Specialisation Elective Courses]
  • Course Code : CSIT320
  • Business Sustainability and Green Operations Management [Specialisation Elective Courses]
  • Course Code : POM302
  • Corporate Tax Planning [Specialisation Elective Courses]
  • Course Code : ACCT502
  • Fundamentals of International Human Resource Management [Specialisation Elective Courses]
  • Course Code : HR305
  • Fundamentals of Retailing [Specialisation Elective Courses]
  • Course Code : RETL101
  • FUNDAMENTALS OF SERVICE OPERATIONS MANAGEMENT [Specialisation Elective Courses]
  • Course Code : POM304
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialisation Elective Courses]
  • Course Code : POM308
  • International Financial Management [Specialisation Elective Courses]
  • Course Code : FIBA322
  • International Marketing [Specialisation Elective Courses]
  • Course Code : MKTG312
  • Investment Analysis and Portfolio Management [Specialisation Elective Courses]
  • Course Code : FIBA312
  • Leadership in Global Environment [Specialisation Elective Courses]
  • Course Code : HR103
  • Managerial Competencies and Career Development [Specialisation Elective Courses]
  • Course Code : HR306
  • Managing Digital Enterprises [Specialisation Elective Courses]
  • Course Code : CSIT319
  • Merger Acquisiton and Restructuring [Specialisation Elective Courses]
  • Course Code : FIBA316
  • SALES AND OPERATIONS PLANNING [Specialisation Elective Courses]
  • Course Code : POM307
  • Spread sheet Modeling for Consulting [Specialisation Elective Courses]
  • Course Code : CSIT340
  • Understanding Industrial Relations and Labour Laws [Specialisation Elective Courses]
  • Course Code : LAW344
  • Artificial Intelligence and Business Applications [Industry Specific Courses]
  • Course Code : CSIT327
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :