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BBA (3 Continent)

Program Code 11104


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Campus Lucknow

Graduate

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2 (min 55%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.33
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Course Structure

1st Year

Semester 1

  • E - Commerce
    • Course Code : CSIT105
  • Fundamentals of Environmental Studies
    • Course Code : ESCM114
  • Accounting Fundamentals
    • Course Code : ACCT102
  • Business Statistics
    • Course Code : QAM103
  • Computer Applications
    • Course Code : CSIT108
  • Introduction to Business Economics
    • Course Code : ECON153
  • Introduction to Management Principles
    • Course Code : MGMT109
  • Principles of Marketing Management
    • Course Code : MKTG105
  • Common Curriculum Courses
    • Course Code :

Semester 2

  • Fundamentals of Competitive Intelligence and Business Development
    • Course Code : CI104
  • Food, Nutrition and Hygiene
    • Course Code : FOOD107
  • Business Ethics in International Business
    • Course Code : IB107
  • Business Finance
    • Course Code : FIBA103
  • Human Resource management & Development
    • Course Code : HR105
  • India’s Foreign Trade
    • Course Code : IB207
  • International Marketing
    • Course Code : MKTG312
  • Understanding International Business Environment
    • Course Code : IB104
  • Common Curriculum Courses
    • Course Code :

2nd Year

Semester 3

  • Summer Internship
    • Course Code : MSSI100
  • Business Law
    • Course Code : LAW105
  • Cost and Management Accounting
    • Course Code : ACCT205
  • Fundamentals of Production and Operations Management
    • Course Code : POM201
  • Government and International Business
    • Course Code : IB215
  • Integrated Marketing Communications
    • Course Code : MKTG314
  • Understanding International Business Management
    • Course Code : IB204
  • Common Curriculum Courses
    • Course Code :

Semester 4

  • Minor Project
    • Course Code : MSMN100
  • Cross Cultural Management
    • Course Code : HR202
  • International Negotiations and Global Sourcing
    • Course Code : IB302
  • Social Media Marketing
    • Course Code : MKTG106
  • Brand Management
    • Course Code : MKTG313
  • Fundamentals of Behavioural Finance
    • Course Code : FIBA302
  • Performance Appraisal and Potential Evaluation
    • Course Code : HR311
  • Common Curriculum Courses
    • Course Code :

3rd Year

Semester 5

  • Introduction to Disruptive Technologies
    • Course Code : CSIT229
  • Advance Digital Marketing - I
    • Course Code : MKTG315
  • Business Innovation through New Technologies
    • Course Code : CSIT318
  • Business Sustainability and Green Operations Management
    • Course Code : POM302
  • Business to Business Marketing
    • Course Code : MKTG301
  • Corporate Warfare for Business Development
    • Course Code : CI302
  • Cyber Psychology
    • Course Code : CSIT316
  • Financial Planning
    • Course Code : FIBA306
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT
    • Course Code : POM308
  • Integrated Marketing Communications
    • Course Code : MKTG314
  • International Financial Management
    • Course Code : FIBA322
  • Managerial Competencies and Career Development
    • Course Code : HR306
  • Managing Mutual Funds
    • Course Code : FIBA309
  • Sales and Distribution Management
    • Course Code : MKTG302
  • Understanding Leadership and Motivation in Organization
    • Course Code : HR312
  • Understanding Organization Change and Development
    • Course Code : HR301
  • Web & Social Media Analytics
    • Course Code : CSIT352
  • Emerging Markets for International Business
    • Course Code : IB305
  • Export Import Procedures and Documentation
    • Course Code : IB308
  • Fundamentals of Entrepreneurship
    • Course Code : ENTR301
  • Introduction to Business Analytics
    • Course Code : CI306
  • Common Curriculum Courses
    • Course Code :

Semester 6

  • Digital Marketing Data Analytics
    • Course Code : CSIT350
  • Dissertation
    • Course Code : MSDS100
  • Banking and Financial Institutions
    • Course Code : INS203
  • Compensation Management
    • Course Code : HR304
  • Fundamentals of Training and Development
    • Course Code : HR303
  • Fundamentals of Project Management
    • Course Code : POM203
  • International Business Logistics
    • Course Code : IB216
  • Pricing Analytics
    • Course Code : CSIT349
  • Principles of Consumer Behaviour
    • Course Code : MKTG304
  • Security Analysis
    • Course Code : FIBA321
  • Service Marketing
    • Course Code : MKTG305
  • Banking Environment
    • Course Code : INS241
  • Business Policy and Strategic Management
    • Course Code : STRA302
  • Managing Customer Relationships
    • Course Code : MKTG201
  • Research Methodology
    • Course Code : QAM202
  • Blockchain for Managers
    • Course Code : CSIT329
  • Apprenticeship
    • Course Code : BMCFAPP100
  • Common Curriculum Courses
    • Course Code :

Admissions 2026