Journal Publications:
1. Rai, A. K., Govil, B., Dey, S., Shekhar, M., & Mehta, A. (2024). Sustainable Food Consumption: An Assessment of Food Quality and Satisfaction of Consumers as Compared to Conventional Food in Punjab Region an Empirical Study. Academy of Marketing Studies Journal, 28(S1).
2. Kumar Singh, A., Pal, S., Shekhar, M., & Mehta, A. (2024, January). Influence of digital marketing (social media) on the customer perception of the quick service restaurant industry. Academy of Marketing Studies Journal, 28 (2), 1-8. (ABDC Indexed)
3. Rai, A.K, Shekhar M, Upmanyu, S., Mehta A. (2024, January). Determining Food Quality as An Important Aspect of Customers’ Dining Experience. Academy of Marketing Studies Journal (pp. 1-9). ISSN-1528-2678 28-S2-002 (ABDC Indexed)
4. Rai, A. K., Anirvinna, C., & Shekhar, M. (2022, October). Computing Diner Preferences for Menu Variability and Quality of Fine Dining Restaurants. In International Conference on Information and Communication Technology for Competitive Strategies (pp. 521-531). Singapore: Springer Nature Singapore.
5. Avinash Kumar Singh et al A Study of the Benefits of State Tourism Organization Community Engagement and its Impact on Awareness and Visit Intention, Neuroquantology 20 (5), 2022. Pp. 1052-1060., E-ISSN- 1303-5150
6. Singh, A. K., Sharma, S., Pandey, V., & Shekhar, M. (2022). Determinants of religious tourism social media marketing for the post pandemic growth of domestic travel and tourism industry–case of Uttar Pradesh. Journal of Pharmaceutical Negative Results, 13(4), 1846-1851.
7. Shekhar, M., Anirvinna, C., & Rai, A. K. Choose or Check-In: Gender Influence in Booking of the Luxury Hotels in Jaipur.
8. Mishra, M. A., Dhaka, S., Mishra, A., & Shekhar, M. M. (2020). ANALYSIS OF ECO-FRIENDLY PRACTICES INFLUENCE ON CUSTOMER LOYALTY IN LUXURY HOTELS. Solid State Technology, 63(5), 2478-2488.
9. Mishra, A., Dhaka, S., Gupta, V., & Shekhar, M. Exploring Obstacles in Conducting Green Practices: The Case of Indian Lodging Industry.
Patents:
1. “Artificial Intelligence Based Process of Standard Recipe Formulation in Hotel Kitchen”. Application No- 202211044308 A, Date of Filing Application- 02/08/2022 publication date-19/08/2022.
Others:
PhD in Management from TAPMI School of Business, Manipal University Jaipur, Rajasthan.
Title: ‘Consumer Decision Making Factors in selection of Luxury Hotels in Jaipur’. Guided by Dr C. Anirvinna, Associate Professor-TAPMI School of Business, MUJ.
Shekhar M. Choose or Check-In: Gender Influence in Booking of the Luxury Hotels in Jaipur, International Journal of Innovative Technology and Exploring Engineering 37(3), 2019, pp. 378-385.
Shekhar M. A study of Relationship between Demographic Factors & Consumer Decision Making Style Influencing the Selection of Luxury Hotels in Jaipur, Research Analysis and Evaluation. 116 (5) pp 49-58 ISSN- 0975- 3486.
Mishra, A, Dhaka, S, Shekhar M. Customer Behaviour and Attitude Assessment for Green Practices in Lodging Industry at India. International Journal of Innovative Technology and Exploring Engineering 37(3), 2019, pp. 381-386.
Mishra, A, Dhaka, S, Shekhar M. Exploring Obstacles in Conducting Green Practicing: The Case of Indian Lodging Industry, journal of xi'an university of architecture & technology 12 (2), pp 2498-2954,. ISSN-1006-7930.