B.A. (Journalism & Mass Communication)

Program Code 16798

Campus Greater Noida

Institute Amity School of Communication, AUGN

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.9415
  • 1st Year Sponsored Semester Fee 1.4122

Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
  • Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Destination Geography (India) [Discipline III (Major III) (Tourism Management ) ]
  • Fundamental of Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Heritage Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Indian Tourism Resources [Discipline III (Major III) (Tourism Management ) ]
  • Principles of Management and Organization Behaviour [Discipline III (Major III) (Tourism Management ) ]
  • Tourism Industry Orientation [Discipline III (Major III) (Tourism Management ) ]
  • Accounting Fundamentals [Discipline III (Major III) (Management ) ]
  • Business Statistics [Discipline III (Major III) (Management ) ]
  • Business Ethics and Governance [Discipline III (Major III) (Management ) ]
  • Computer Applications [Discipline III (Major III) (Management ) ]
  • Introduction to Business Economics [Discipline III (Major III) (Management ) ]
  • Introduction to Management Principles [Discipline III (Major III) (Management ) ]
  • Screen Arts I [Discipline III (Major III) (Filmmaking ) ]
  • Principles of Microeconomics [Discipline II (Major II) (Economics ) ]
  • Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Analytical ability and digital Awareness [Minor III - Co-curricular Courses]
  • Current Affairs and News Analysis [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Photography Concepts [Minor I - Minor Elective Courses]
  • Business Finance [Discipline III (Major III) (Management ) ]
  • Business Mathematics II [Discipline III (Major III) (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline III (Major III) (Management ) ]
  • Human Resource management & Development [Discipline III (Major III) (Management ) ]
  • Marketing Theory and Practices [Discipline III (Major III) (Management ) ]
  • Understanding Organizational Behavior [Discipline III (Major III) (Management ) ]
  • Screen Arts II [Discipline III (Major III) (Filmmaking ) ]
  • Principles of Macroeconomics [Discipline II (Major II) (Economics ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advertising Theory & Practice [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper - I [Mandatory (NTCC)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • On Air Skills for Broadcast Media [Specialisation Elective Courses]
  • Principles of Marketing- I [Specialisation Elective Courses]
  • Writing for Specialism [Specialisation Elective Courses]
  • Communication for Sustainable Development [Core Courses]
  • Online Journalism and Digital Media [Core Courses]
  • Public Relations Concepts [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Brand Management [Specialisation Elective Courses]
  • Client Servicing and Creatives [Specialisation Elective Courses]
  • Event Management Concepts [Specialisation Elective Courses]
  • Filmmaking Techniques [Specialisation Elective Courses]
  • Multimedia Production [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Ad Production and Campaign Planning [Specialisation Elective Courses]
  • Digital Marketing & Content Development [Specialisation Elective Courses]
  • Production Portfolio for Digital Platforms [Specialisation Elective Courses]
  • Public Relations & Campaign Planning [Specialisation Elective Courses]
  • Minor Project [Non Teaching Credit Courses]
  • Camera Operations [Employability & Skill Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses