We live in a world which has been transformed by digital technology. This offers a plethora of prospects for communication professionals who require the skill sets and the understanding to leverage the benefits of
the communication revolution. This needs to be done keep keeping in mind the criticality of the media in balancing social responsibility with financial gains to ensure a pluralistic society.
Considering that all media organisations are becoming digitally active, the traditional roles of journalists, filmmakers, PR professionals and media managers are getting transformed into their digital avatars which provide high levels of user engagement. Media professionals today therefore require the ability and skills to package information in various ways for the end users.
The programmes at Amity school of Communication (ASCO) equip students to provide the understanding and grounded approach that is required to tackle the nuances of this constantly evolving paradigm.
ASCO is the largest media school in the country with 1700 students offering nine programmes across UG, PG and Doctoral levels and specializations across Journalism and Mass Communication, Advertising and Marketing Management, Public Relations and Event Management. Industry interaction, live projects, field visits, skill enhancement courses and Internships form a compulsory part of all programmes and there is a vibrant space for co-curricular and extra- curricular activities.
The course curricula is revised on a regular basis keeping in mind advancements in the media industry that are led by the emergence of Artificial Intelligence, The Internet of Things, 3-D printing, Data Analytics etc. The implementation of Education 4.0 is therefore a response to the needs of IR4.0 where humans and technology are aligned to enable new possibilities. This enables the harnessing of digital technologies, personalised data, open sourced content, and the new humanity of this globally-connected, technology-fueled world and establishes a blueprint for lifelong learning.
I invite you to visit the institution and take a look at the state of the art infrastructure and the dynamism that is an integral feature at Amity University.
As media and communication industries evolve with the new paradigms of the technology and digital age, the need to create and converse across traditional and distinct mediums is desired as never before. An
institution, which aims at training young enthusiastic minds both at Undergraduate and Postgraduate levels in the media domain, needs to address the emerging needs of a new era. Amity School of Communication creates
the ideal environment to nurture skills, harness ideas and inspire innovation. All programmes at ASCO are uniquely positioned at skilling youth aspiring to be part of this burgeoning media space. With the State of
Art Infrastructure like Hi-Tech Studio, a community radio station, photography labs, Chroma studio, ASCO faculty and staff engage in developing potential for each and every student.
Media education involves theoretical stealth with hands on training to groom leaders of tomorrow. As each student delves into the nuance of specialized learning as they create projects and portfolios, we support learning with the correct guidance based on individual strengths and qualities. Today, our Alumni are prominent in the media landscape in the areas of content creation, content supervision and management, technical departments and creative industries across top television channels, radio stations, film production houses, advertising and PR agencies, event management etc.
Inspired by the vision and mission of the Founder President, Dr Ashok K Chauhan to nurture talent, the focus of the institution is to create the future leaders of the ever evolving media industry. We strive to make each individual student’s journey a distinct path of enrichment, value education and domain expertise.
Amity School of Communication has proven its commitment to grooming future leaders as each member of the team continuously strives towards contributing to a dynamic media landscape.
ASCO alumni are successfully working in leading national and international media organizations and many of them have assumed leadership roles. We are proud to share that many have achieved professional recognition and awards in the field of journalism, advertising, PR and filmmaking.