MBA (Media Management)

Program Code 10213

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category Min. ...

Duration 2 Years

Selection Process Management Aptitude Test (if ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.04
  • 1st Year Sponsored Semester Fee 3.06
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Course Structure

1st Year

Semester 1

  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Entrepreneurship and New Venture Creation
  • Managerial Economics
  • Marketing Management
  • Organizational Behavior
  • Statistics for Management
  • Common Curriculum Courses

Semester 2

  • Broadcast Industry
  • Current Affairs and Media Analysis
  • Media Planning and Buying
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Advertising Industry - I
  • Broadcast Industry- I
  • Film and Music Industry - I
  • New Media Industry - I
  • Pr and Event Industry- I
  • Print Industry - I
  • Publishing Industry - I
  • Strategic Management
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Advertising Industry - II
  • Broadcast Indusrty- II
  • Film and Music Industry - II
  • New Media Industry - II
  • PR and Event Industry - II
  • Management in Action - Social Economic and Ethical Issues
  • Common Curriculum Courses