MA (PR & Event Management)

Program Code 10342

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility Pass in Bachelor's Degree 

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.39
  • 1st Year Sponsored Semester Fee 2.085
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Course Structure

1st Year

    Semester 1

  • Aesthetics of Photography
  • Artificial Intelligence in Public Relations
  • Concepts of Event Planning
  • Introduction to Public Relations Practices
  • PR & Event Research
  • Common Curriculum Courses

Semester 2

  • AI in Events
  • Event Production
  • Media Design and Production
  • Strategic And Digital PR
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Advertising and Promotions
  • New Venture Creation For Media Enterprisis
  • Public Relations Writing
  • Business &Corporate Communications
  • Digital Marketing
  • Event Marketing Concept
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Client Servicing and Business Development
  • Corporate Filmmaking
  • Crisis , Issue And Risk Management
  • Media, CSR & Sustainable Development
  • Common Curriculum Courses