B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 10724

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility 10+2 (One of the semester of the ...

Duration 3 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.84
  • 1st Year Sponsored Semester Fee 2.76

Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
  • Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Screen Arts I [Discipline III (Major III) (Filmmaking ) ]
  • Introduction to Basic Concepts of Sociology [Discipline II (Major II) (Sociology ) ]
  • Indian National Movement & Constitution of India [Discipline II (Major II) (Political Science ) ]
  • International Relations: Concepts and Theories [Discipline II (Major II) (International Relations ) ]
  • Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Environmental Studies [Professional Ability Enhancement Courses]
  • Introduction to Radio and Audio Technique [Core Courses]
  • Media Ethics and Laws [Core Courses]
  • News Analysis [Core Courses]
  • Photography theory & Practice [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Editing Technique [Employability & Skill Enhancement Courses]
  • Advertising Concepts [Core Courses]
  • Introduction to Media Research [Core Courses]
  • Introduction to Television Production [Core Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • On Air Skills for Broadcast Media [Specialisation Elective Courses]
  • Principles of Marketing- I [Specialisation Elective Courses]
  • Writing for Specialism [Specialisation Elective Courses]
  • Camera Operations [Employability & Skill Enhancement Courses]
  • Communication for Sustainable Development [Core Courses]
  • Online Journalism and Digital Media [Core Courses]
  • Public Relations Concepts [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Brand Management [Specialisation Elective Courses]
  • Client Servicing and Creatives [Specialisation Elective Courses]
  • Event Management Concepts [Specialisation Elective Courses]
  • Multimedia Production [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Film Appreciation [Core Courses]
  • Storytelling and Creative Writing [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • country report - I [Non Teaching Credit Courses]
  • country report [Non Teaching Credit Courses]
  • Client Servicing and Copywriting [Country Elective Courses 2]
  • Ethics and Corporate Governance [Country Elective Courses 2]
  • Special Events [Country Elective Courses 2]
  • Advanced Cyber Media [Country Elective Courses 1]
  • Brand Management [Country Elective Courses 1]
  • Short Film Production [Country Elective Courses 1]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses