B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 10724

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility 10+2 (One of the semester of the ...

Duration 3 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.84
  • 1st Year Sponsored Semester Fee 2.76
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Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
  • Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Destination Geography (India) [Discipline III (Major III) (Tourism Management ) ]
  • Fundamental of Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Heritage Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Indian Tourism Resources [Discipline III (Major III) (Tourism Management ) ]
  • Principles of Management and Organization Behaviour [Discipline III (Major III) (Tourism Management ) ]
  • Tourism Industry Orientation [Discipline III (Major III) (Tourism Management ) ]
  • Accounting Fundamentals [Discipline III (Major III) (Management ) ]
  • Business Statistics [Discipline III (Major III) (Management ) ]
  • Business Ethics and Governance [Discipline III (Major III) (Management ) ]
  • Computer Applications [Discipline III (Major III) (Management ) ]
  • Introduction to Business Economics [Discipline III (Major III) (Management ) ]
  • Introduction to Management Principles [Discipline III (Major III) (Management ) ]
  • Screen Arts I [Discipline III (Major III) (Filmmaking ) ]
  • Introduction to Basic Concepts of Sociology [Discipline II (Major II) (Sociology ) ]
  • Indian National Movement & Constitution of India [Discipline II (Major II) (Political Science ) ]
  • International Relations: Concepts and Theories [Discipline II (Major II) (International Relations ) ]
  • Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
  • Current Affairs and News Analysis [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Basics of Sustainable Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Computer Applications [Discipline III (Major III) (Tourism Management ) ]
  • Destination Geography(World) [Discipline III (Major III) (Tourism Management ) ]
  • Fundamentals of Accounting in Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Marketing Theory and Practices [Discipline III (Major III) (Tourism Management ) ]
  • Tourism Destination Planning [Discipline III (Major III) (Tourism Management ) ]
  • Business Finance [Discipline III (Major III) (Management ) ]
  • Business Mathematics II [Discipline III (Major III) (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline III (Major III) (Management ) ]
  • Human Resource management & Development [Discipline III (Major III) (Management ) ]
  • Marketing Theory and Practices [Discipline III (Major III) (Management ) ]
  • Understanding Organizational Behavior [Discipline III (Major III) (Management ) ]
  • Screen Arts II [Discipline III (Major III) (Filmmaking ) ]
  • Society in India: Structure, Organization & Change [Discipline II (Major II) (Sociology ) ]
  • Political Theory & Concepts [Discipline II (Major II) (Political Science ) ]
  • Issues & Trends in India's Foreign Policy [Discipline II (Major II) (International Relations ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advertising Theory & Practice [Specialization Elective Courses/Discipline II (Major II)]
  • Human Values and Community Outreach [Minor III - Co-curricular Courses]
  • Term Paper [Mandatory (NTCC)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Reporting & Copy Editing Skills [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Content Production for New Media [Minor I - Minor Elective Courses]
  • Airlines Operations, Ticketing & GDS [Discipline III (Major III) (Tourism Management ) ]
  • Contemporary Issues for International Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Event Management in Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Hotel Management-II [Discipline III (Major III) (Tourism Management ) ]
  • Travel Writing [Discipline III (Major III) (Tourism Management ) ]
  • Business Policy and Strategic Management [Discipline III (Major III) (Management ) ]
  • Entrepreneurship and Small Business Management [Discipline III (Major III) (Management ) ]
  • Fundamentals of Project Management [Discipline III (Major III) (Management ) ]
  • Principles of Consumer Behaviour [Discipline III (Major III) (Management ) ]
  • Research Methodology [Discipline III (Major III) (Management ) ]
  • Understanding International Business Management [Discipline III (Major III) (Management ) ]
  • Research Methodology in Social Sciences [Discipline II (Major II) (Sociology ) ]
  • Social Problems and Issues of Development in India [Discipline II (Major II) (Sociology ) ]
  • Dynamics of Contemporary Global Concerns [Discipline II (Major II) (Political Science ) ]
  • Psephology and Data Analysis [Discipline II (Major II) (Political Science ) ]
  • Western Political Philosophy [Discipline II (Major II) (Political Science ) ]
  • Ethical Concerns in International Politics [Discipline II (Major II) (International Relations ) ]
  • Research Methodology in IR [Discipline II (Major II) (International Relations ) ]
  • Promotional Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Communication [Specialization Elective Courses/Discipline I (Major I)]
  • Communication Research [Specialization Elective Courses/Discipline I (Major I)]
  • Development Communication : Concept and Practices [Specialization Elective Courses/Discipline I (Major I)]
  • Event Strategies [Specialization Elective Courses/Discipline I (Major I)]
  • Media Marketing Communication [Specialization Elective Courses/Discipline I (Major I)]
  • Multi Platform Journalism I: Print and Online [Specialization Elective Courses/Discipline I (Major I)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • country report - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • country report [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Media Content Creation on Multiple Platforms [Country Elective Courses 2]
  • Public Relations & Campaign Planning [Country Elective Courses 2]
  • Short Film Production [Country Elective Courses 2]
  • Special Events [Country Elective Courses 2]
  • Ad Production and Campaign Planning [Country Elective Courses 1]
  • Digital Marketing & Content Development [Country Elective Courses 1]
  • Intercultural Communication [Country Elective Courses 1]
  • Production Portfolio for Digital Platforms [Country Elective Courses 1]
  • Country Report [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses