B.A.(Mass Communication - International)

Program Code 101099

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility 10+2 Aggregate percentage will be ...

Duration 3 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.20
  • 1st Year Sponsored Semester Fee 3.30

Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
  • Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Screen Arts I [Discipline III (Major III) (Filmmaking ) ]
  • Introduction to Basic Concepts of Sociology [Discipline II (Major II) (Sociology ) ]
  • Indian National Movement & Constitution of India [Discipline II (Major II) (Political Science ) ]
  • International Relations: Concepts and Theories [Discipline II (Major II) (International Relations ) ]
  • Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
  • Current Affairs and News Analysis [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Photography Concepts [Minor I - Minor Elective Courses]
  • Basics of Sustainable Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Computer Applications [Discipline III (Major III) (Tourism Management ) ]
  • Destination Geography(World) [Discipline III (Major III) (Tourism Management ) ]
  • Fundamentals of Accounting in Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Marketing Theory and Practices [Discipline III (Major III) (Tourism Management ) ]
  • Tourism Destination Planning [Discipline III (Major III) (Tourism Management ) ]
  • Business Finance [Discipline III (Major III) (Management ) ]
  • Business Mathematics II [Discipline III (Major III) (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline III (Major III) (Management ) ]
  • Human Resource management & Development [Discipline III (Major III) (Management ) ]
  • Marketing Theory and Practices [Discipline III (Major III) (Management ) ]
  • Understanding Organizational Behavior [Discipline III (Major III) (Management ) ]
  • Screen Arts II [Discipline III (Major III) (Filmmaking ) ]
  • Society in India: Structure, Organization & Change [Discipline II (Major II) (Sociology ) ]
  • Political Theory & Concepts [Discipline II (Major II) (Political Science ) ]
  • Issues & Trends in India's Foreign Policy [Discipline II (Major II) (International Relations ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advertising Theory & Practice [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper - I [Mandatory (NTCC)]
  • Cultural Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Hotel Management-I [Discipline III (Major III) (Tourism Management ) ]
  • Personality Development and Presentation Skills [Discipline III (Major III) (Tourism Management ) ]
  • Religious Tourism [Discipline III (Major III) (Tourism Management ) ]
  • Tourism in Uttar Pradesh [Discipline III (Major III) (Tourism Management ) ]
  • Understanding Organizational Behavior [Discipline III (Major III) (Tourism Management ) ]
  • Business Environment [Discipline III (Major III) (Management ) ]
  • Business Law [Discipline III (Major III) (Management ) ]
  • Cost and Management Accounting [Discipline III (Major III) (Management ) ]
  • Fundamentals of Business Analytics [Discipline III (Major III) (Management ) ]
  • Fundamentals of Production and Operations Management [Discipline III (Major III) (Management ) ]
  • Integrated Marketing Communications [Discipline III (Major III) (Management ) ]
  • Screen Arts III [Discipline III (Major III) (Filmmaking ) ]
  • Classical Sociological Thought [Discipline II (Major II) (Sociology ) ]
  • Social Change and Social Movements [Discipline II (Major II) (Sociology ) ]
  • Contemporary Diplomacy [Discipline II (Major II) (Political Science ) ]
  • Political leadership and government [Discipline II (Major II) (Political Science ) ]
  • Political Process in India [Discipline II (Major II) (Political Science ) ]
  • Approaches of Foreign Policy [Discipline II (Major II) (International Relations ) ]
  • International Relations in Contemporary Times [Discipline II (Major II) (International Relations ) ]
  • Audio Visual Media & Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • On Air Skills for Broadcast Media [Specialisation Elective Courses]
  • Principles of Marketing- I [Specialisation Elective Courses]
  • Writing for Specialism [Specialisation Elective Courses]
  • Camera Operations [Employability & Skill Enhancement Courses]
  • Communication for Sustainable Development [Core Courses]
  • Online Journalism and Digital Media [Core Courses]
  • Public Relations Concepts [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses