BBA

Program Code 32064

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility 10+2 (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.77
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Course Structure

1st Year

    Semester 1

  • Office Management with MS Word and MS Excel
  • Introduction to Business Economics
  • Accounting Fundamentals
  • Business Statistics
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Introduction to French Culture & Language
  • Introduction to German Culture & Language
  • Soft Skill Enhancement - I
  • Common Curriculum Courses

Semester 2

  • Retail Management and Banking
  • Environmental Studies
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • Management Information Systems
  • Principles of Marketing- II
  • Business Law
  • French Grammar – I
  • German Grammar – I
  • Soft Skill Enhancement - II
  • Common Curriculum Courses

2nd Year

Semester 3

  • Individual Excellence & Social Dynamics
  • Foundation of Entrepreneurship Management
  • Foundation of International Management
  • Information Systems in Digital Age
  • RESEARCH METHODS FOR MANAGERS
  • Introduction to Indian Financial System
  • Marketing in Digital Age
  • Principles of Organizational Behaviour
  • Indian Ethos and Values in Management
  • Written Expression & Comprehension in French-I
  • Written Expression & Comprehension in German - I
  • Common Curriculum Courses

Semester 4

  • Term Paper - I
  • Agri Financial Services
  • Business to Business Marketing
  • Fundamentals of Training and Development
  • Human Resource Planning and Acquisition
  • Managing Mutual Funds
  • Ethics and Corporate Governance
  • Fundamentals of Entrepreneurship
  • Principles of Consumer Behaviour
  • Common Curriculum Courses

3rd Year

Semester 5

  • Minor Project - I
  • Fundamentals of Rural Marketing
  • Introduction to Behavioural Finance
  • Managing Customer Relationships
  • Stock Market Opetrations
  • Basic Aptitude Skill Enhancement (BASE) I
  • Professional Ethics and Social Responsibility
  • Marketing in Digital Age
  • Understanding Organization Change and Development
  • Common Curriculum Courses

Semester 6

  • Major Project
  • Basics of Rural Banking
  • Brand Management
  • Corporate Tax Planning
  • Introduction to Principles & Practices of Life Insurance
  • Public Relations and Corporate Image
  • Understanding Leadership and Motivation in Organization
  • Business Policy and Strategic Management
  • Common Curriculum Courses