M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.11
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Course Structure

1st Year

    Semester 1

  • PUBLIC RELATION & PRACTICES
  • GERMAN-I
  • COMMUNICATION THEORY
  • ADVERTISING MANAGEMENT
  • EVENT MANAGEMENT
  • MARKETING AND BRAND MANAGEMENT
  • ART AND CRAFT OF PHOTOGRAPHY
  • BASICS OF COMMUNICATION
  • BEHAVIOURAL SCIENCE – I
  • SPANISH-I
  • FRENCH-I
  • EVENT PLANNING AND PRODUCTION
  • INDIAN FOLK & TRADITIONAL STUDIES
  • ACCELERATOR I: MEDIA PSYCHOLOGY
  • ACCELERATOR II: COMMUNITY RADIO
  • ACCELERATOR III: MEDIA SOFTWARE
  • ACCELERATOR IV: FEATURE WRITING

Semester 2

  • MEDIA PLANNING & BUYING
  • MARKETING OF SERVICES
  • CRISIS MANAGEMENT
  • CLIENT SERVICING & ACCOUNT PLANNING
  • PR CAMPAIGN DESIGN
  • CONSTITUTION MEDIA LAWS & ETHICS
  • INTERPERSONAL COMMUNICATION
  • BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT
  • PG FL FRENCH-II
  • PG FL SPANISH-II
  • PG FL GERMAN II
  • ACCERLATOR I DOCUMENTARY MAKING
  • ACCERLATOR II DEVELOPMENT COMMUNICATION
  • ACCERLATOR III MEDIA SOFTWARE II
  • AI INTEGRATED MEDIA-II

2nd Year

Semester 3

  • COMMUNICATION RESEARCH
  • COPYWRITING
  • DIGITAL MARKETING AND ADVERTISING
  • INTERNSHIP/PROJECT
  • SOCIAL MEDIA ANALYTICS
  • LEADING THROUGH THE GROUP
  • CORPORATE COMMUNICATION
  • FRENCH-III
  • SPANISH-III
  • GERMAN-III
  • GENDER AND MEDIA
  • MEDIA ECONOMICS
  • CELEBRITY MANAGEMENT
  • DIRECTING NON FICTION
  • MOBILE JOURNALISM
  • DIGITAL PUBLIC RELATIONS

Semester 4

  • DISSERTATION
  • INTERNSHIP
  • RESEARCH COLLOQUIUM
  • COMMUNICATION IN CONTEXT
  • PROFESSIONAL EXCELLENCE