MBA (Media Management)

Program Code 10213

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category Min. ...

Duration 2 Years

Selection Process Management Aptitude Test (if ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.95
  • 1st Year Sponsored Semester Fee 2.925
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Course Structure

1st Year

Semester 1

  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Entrepreneurship and New Venture Creation [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Country Report - I [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses (Optional)]
  • Elementary Arabic - I [Common Curriculum Courses]
  • Elementary Chinese - I [Common Curriculum Courses]
  • Elementary French-I [Common Curriculum Courses]
  • Elementary German-I [Common Curriculum Courses]
  • Elementary Japanese-I [Common Curriculum Courses]
  • Elementary Russian - I [Common Curriculum Courses]
  • Elementary Sanskrit - I [Common Curriculum Courses]
  • Elementary Spanish -I [Common Curriculum Courses]
  • Professional & Business Communication [Common Curriculum Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Media Culture and Society [Specialisation Elective Courses]
  • Media Design [Specialisation Elective Courses]
  • Media Globalization [Specialisation Elective Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising Industry - I [Specialisation Elective Courses]
  • Broadcast Industry- I [Specialisation Elective Courses]
  • Film and Music Industry - I [Specialisation Elective Courses]
  • New Media Industry - I [Specialisation Elective Courses]
  • Pr and Event Industry- I [Specialisation Elective Courses]
  • Print Industry - I [Specialisation Elective Courses]
  • Publishing Industry - I [Specialisation Elective Courses]
  • Strategic Management [Core Courses]
  • Country Report – III [SAP Courses (Optional)]
  • Globalization & Changing Business Environment [SAP Courses (Optional)]
  • Research Methods and Professional Writing in Global Environment [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising Industry - II [Specialisation Elective Courses]
  • Broadcast Indusrty- II [Specialisation Elective Courses]
  • Film and Music Industry - II [Specialisation Elective Courses]
  • New Media Industry - II [Specialisation Elective Courses]
  • PR and Event Industry - II [Specialisation Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses