MBA (Media Management)

Program Code 10213

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility For Non-Sponsored Category : Bachelor's ...

Duration 2 Years

Selection Process Management Aptitude Test (if ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.04
  • 1st Year Sponsored Semester Fee 3.06
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Course Structure

  • 1st Year
  • 2nd Year

Semester – 1

    Core Courses
  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Entrepreneurship and New Venture Creation
  • Organizational Behavior
  • Marketing Management
  • Statistics for Management
    Common Curriculum Courses
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Professional & Business Communication

Semester – 2

    Core Courses
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
  • Business Research Methods
    Specialisation Elective Courses
  • Media Planning and Buying
  • Broadcast Industry
  • Current Affairs and Media Analysis
    Common Curriculum Courses
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Cognitive Analytics & Social Skills for Professional Development
  • Social Responsibility & Community Engagement

Semester – 3

    Core Courses
  • Strategic Management
    Specialisation Elective Courses
  • Data Driven advertising and programmatic marketing
  • Social media and Influencer Ecosystem
  • Metaverse Marketing and Branding
  • Big data and Consumer Insights for media
  • Social Responsibility and Ethics in digital Media
  • New Media Industry
    Common Curriculum Courses
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Professional Ethics and Social Responsibility for Sustainability
    Non-Teaching Credit Courses
  • Summer Internship

Semester – 4

    Core Courses
  • Management in action-Social, economic and ethical issues
    Specialisation Elective Courses
  • Media Entrepreneurship and Start up management
  • Audience Insights and Analytics
  • Podcast and Audio Business
  • E-Sports and Gaming Industry
    Common Curriculum Courses
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Non-Teaching Credit Courses
  • Dissertation