BBA - MBA (Dual Degree)

Program Code 101168

Campus Noida

Institute Amity School of Business

University Amity University Uttar Pradesh

Eligibility 70% in 10+2 for Non Sponsored & 65% ...

Duration 5 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.52
  • 1st Year Sponsored Semester Fee 3.78
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Course Structure

1st Year

    Semester 1

  • Accounting Fundamentals
  • Economics for Managers
  • Introduction to Management Principles
  • Common Curriculum Courses

Semester 2

  • Understanding International Business Management
  • Basics of Financial Management
  • Fundamentals of Business Statistics
  • Fundamentals of Marketing
  • Common Curriculum Courses

2nd Year

Semester 3

  • Social Media Marketing
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Human Resource management & Development
  • RESEARCH METHODS FOR MANAGERS
  • Common Curriculum Courses

Semester 4

  • Principles of Consumer Behaviour
  • Principles of Organizational Behaviour
  • Business Strategy
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Advance Corporate Finance
  • Business Sustainability and Green Operations Management
  • Cloud Computing in Business
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT
  • Human Resource Planning and Acquisition
  • Information Systems in Digital Age
  • Integrated Marketing Communications
  • Marketing in Digital Age
  • Principles of Financial Planning
  • Understanding Organization Change and Development
  • Common Curriculum Courses

Semester 6

  • Basics of AI in Marketing
  • Brand Management
  • Emotional Intelligence for Personal and Professional growth
  • Fundamentals of Training and Development
  • Fundamentals of Project Management
  • International Financial Management
  • Internet of Things for Business
  • Introduction to Business Intelligence
  • Investing in Stock Markets
  • Marketing and Sustainability
  • Operations Research
  • Performance Appraisal and Potential Evaluation
  • SALES AND OPERATIONS PLANNING
  • Software Project Design and Analysis
  • Common Curriculum Courses

4th Year

Semester 7

  • Entrepreneurship and New Venture Creation
  • Term Paper
  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Marketing Strategies
  • Organizational Behavior
  • Statistics for Management
  • Common Curriculum Courses

Semester 8

  • Business Analytics and Modelling
  • Cyber security & Risk Management
  • Financial Engineering
  • Marketing of Services
  • Operations Strategy
  • Strategic Human Resource Management
  • ADVANCED EXCEL AND POWERPOINT
  • Business Research Methods
  • Global Business Management
  • Legal Aspects of Business
  • Operations Management
  • Common Curriculum Courses

5th Year

Semester 9

  • Summer Internship
  • Advanced Sales Management
  • Behavioural Finance
  • Business Intelligence and Data Analytics
  • Business Process Management
  • Capacity Planning and Management
  • Contemporary Information Systems and Knowledge Management.
  • Customer Relationship Management
  • Emotional Intelligence for Managers
  • I.T. Project Management
  • Internet of things Fundamentals
  • Leading Change in Organizations
  • Luxury Retail
  • Marketing Analytics
  • Mutual Fund Management
  • Organization Design and Structural Processes
  • Product and Brand Management
  • Project Planning Appraisal and Control
  • Recruitment Selection and Retention
  • Security Analysis and Portfolio Management
  • Service Operations Management
  • Strategic Compensation Management
  • Supply Chain Management
  • Technology Management and Innovation
  • Warehousing and Physical Distribution Management
  • Wealth Management
  • Strategic Management
  • Common Curriculum Courses

Semester 10

  • Dissertation
  • Advertising and Sales Promotion
  • Corporate Restructuring, Mergers and Acquisitions
  • Deep & Reinforcement Learning
  • DesignThinking
  • Digital Marketing
  • Green Operations Management
  • Industrial Marketing
  • Management of Financial Services
  • Managerial Counselling
  • Organizational Development and Effectiveness
  • Social Media and Social Network Analytics
  • Strategic Financial Management
  • Total Productive Maintenance
  • Transactional Analysis
  • Virtual Enterprise Management
  • Management in Action - Social Economic and Ethical Issues
  • Common Curriculum Courses