Qualifications
Ph. D ( Pursuing), Birla Institute of Management & Technology, Greater Noida, India.
MBA (Marketing), Lucknow University, Lucknow, India, 2004.
B.Sc. (Industrial Microbiology), Jiwaji University, Gwalior, India, 2002.
Experience
June 2006 – Present
Assistant Professor, Amity International Business School, Amity University, Noida, India.
July 2004 – May 2006
Assistant Professor, BLS Business School, IP University Delhi, India.
Current Courses Taught
MKTG 313: Brand Management
MKTG 603: Sales Management
UIB 204: Understanding International Business Management
Research Interests
Sales Management
Branding Strategies
Student Engagement in Higher Education
Rural Marketing
Teaching Interests
Principle of Marketing
Brand Management
Marketing Management
Sales Management Management
Service Marketing Management
Consumer Behavior
General Management
Professional Affiliations
American Marketing Association
All India Management Association
Case Center
NEN Foundation
Tie( The Indus Entrepreneur) Foundation
Professional Activities
Organizing Member, International Business School Conference –International Business School Conference (IBSCON) , Amity International Business School, Amity University, Noida, India, 2014.
Organizing Member, International Business Horizon - INBUSH, Amity International Business School, Amity University, Noida, India, 2006-2012.
Organizing Member, International Conference on “Marketing and Communication (MARCOM), Amity International Business School, Amity University, Noida, India, 2008.
Organizing Member, Amity Youth Festival marketing event “BRANDTOH”, Amity International Business School, Amity University, Noida, India, 2012-2014.
Other Achievements
Invited Speaker at Delhi University topic “ Neuro Marketing ’’in Conference on Brain Waves, October 2014
M.P. Government Academic Scholarship Holder, 1991-1996.
UGC-NET(Management), 2009.
Contact Information
Amity International Business School
Amity University, Sector-125, Noida - 201313 (U.P), India