Qualifications
Ph.D., MLS Udaipur,(BIMTECH), 2020.
MBA (Marketing), Lucknow University, Lucknow, India, 2004.
B.Sc. (Industrial Microbiology), Jiwaji University, Gwalior, India, 2002.
Certified Case Teacher, IIM A and Harvard Business School
Certified Marketing Research Teacher - IIM Lucknow
Certified Data Analytics - BITS
Certified Authorship from IEEE
Certified Content Marketing - BIMTECH Greater Noida
Experience
July 2022 - Present
Associate Professor, Amity International Business School, Amity University, Noida, India.
June 2006 – June 2022
Assistant Professor III, Amity International Business School, Amity University, Noida, India.
July 2004 – May 2006
Assistant Professor, BLS Business School, IP University Delhi, India.
Current Courses Taught
- Marketing in Digital Age
- Customer Relationship Management
- Brand Management
- Digital Marketing Analytics
- Principle of Consumer Behaviour
- Principle of Marketing
- International Marketing
Research Interests
Sales Management
Branding Strategies
Student Engagement in Higher Education
Rural Marketing
Teaching Interests
Principle of Marketing
Brand Management
Marketing Management
Sales Management Management
Service Marketing Management
Consumer Behavior
General Management
Professional Affiliations
American Marketing Association
All India Management Association
Case Center
NEN Foundation
Tie( The Indus Entrepreneur) Foundation
Professional Activities
Organizing Member, International Business School Conference –International Business School Conference (IBSCON) , Amity International Business School, Amity University, Noida, India, 2014.
Organizing Member, International Business Horizon - INBUSH, Amity International Business School, Amity University, Noida, India, 2006-2012.
Organizing Member, International Conference on “Marketing and Communication (MARCOM), Amity International Business School, Amity University, Noida, India, 2008.
Organizing Member, Amity Youth Festival marketing event “BRANDTOH”, Amity International Business School, Amity University, Noida, India, 2012-2014.
Best Research Paper Award IMRC 2019 at Jaipuria Institute of Management
Resource Person Workshop on Literature Review using Mendeley BIMTECH Greater Noida
Other Achievements
Invited Speaker at Delhi University topic “ Neuro Marketing ’’in Conference on Brain Waves, October 2014
M.P. Government Academic Scholarship Holder, 1991-1996.
UGC-NET(Management), 2009.
Contact Information
Amity International Business School
Amity University, Sector-125, Noida - 201313 (U.P), India