Dr. Astha Gupta

Assistant Professor

Academic Area : Marketing

Amity International Business School
Amity University, Sector-125, Noida - 201313 (U.P), India

  • Qualifications
    Ph. D (Strategy), Pursuing from Mewar University, Chittorgarh, India.
    MBA (Marketing), University of Rajasthan, Jaipur, India, 2005.
    B. Sc., Maharishi Dayanand Saraswati University, Ajmer, India, 2003.
  • Experience
    July 2010– Present
    Assistant Professor, Amity International Business School, Amity University, Noida, India.

    August 2008 – July 2010
    Assistant Professor, Maharshi Arvind Institute of Management, Jaipur, India

    July 2005 - August 2008
    Assistant Professor, Om Kothari Institute of Management and Research, Jaipur, India
  • Current Courses Taught
    MKTG302: Sales And Distribution
    EVS101: Environmental Studies
    MKTG304:Principles of Consumer Behaviour
  • Research Interests
    Consumer Behaviour
  • Teaching Interests
    Marketing Management
    Sales And Distribution
  • Publications
    5
  • Other Achievements
    UGC NET Qualified, 2010
    Cultural Co-ordinator, Amity International Business School, Amity University, Noida, India, 2013 – Present.
    Overall co-ordinator of IT & Operation Club, HR Club, Marketing Club, Finance Club and Cultural Club, AIBS, 2014 – Present
    Admissions Co-ordinator, UG Programes, Amity International Business School, Amity University, Noida, India, 2015 - Present
  • Contact Information
    Amity International Business School
    Amity University, Sector-125, Noida - 201313 (U.P), India