Qualifications
Doctorate in Management (PhD), Amity University (2018)
Masters in Integrated Marketing Communication, Emerson College, Boston, USA (2002)
PGDBM, IMT-Ghaziabad (1996)
Masters in Public Administration, Panjab University (1991)
Experience
23 Years of Industry & Academic Experience
Professor (Dr.) Gaurav Sood is a Brand evangelist, researcher, educator, speaker, columnist and author with more than 2-decade practice creating strong brands. He has been an integral part of developing and managing Marketing & Integrated Marketing Communication Campaigns for Global brands in India, Germany and USA. He has carved out a niche as a brand strategist and pioneer in the domain of brand research. He has seen the evolving face of global media & advertising and contributed immensely towards rejuvenating and lending a fresh perspective towards Brand Communication. The beneficiary major corporate players belong to the realms of Engineering, IT, Telecommunications, FMCG, Consumer Durables and Media Marketing – both in India & USA.
Academic Experience: Amity University, MRIIRS, GDGWI (Lancaster University)
Industry Experience: HH Global, KHD Humboldt Wedag (Germany), Alstom Transportation, (USA), CNBC (USA), Bates India, JWT (Contract Advertising), Indian Express Group.
Current Courses Taught
Marketing
Brand Management
Advertising
Digital Marketing
Research Interests
Professor (Dr.) Gaurav Sood’s research work has focused on the nouveau field of “Doppelganger Brand Imagery” using the Brand concept Mapping Technique. His research papers and articles have been published in leading Academic Journals (SCOPUS Indexed) and Business and Marketing Magazines. His work has also achieved remarkable acceptance by academicians and practitioners across multiple fields. He has also authored the book “Impact of Brand Doppelganger Image on the Indian Premiere League (IPL)”.
Further Dr. Sood is interested in extending his research interest to other brands and geographies. Also he is involved in studying the impact of Brand Doppelganger phenomenon on economic, democracy and public policy of a country.
Teaching Interests
Marketing
Strategy & Digital Marketing
Professional Affiliations
Editorial Board Member, International Journal on Document Analysis and Recognition (IJDAR) (Springer), 2019-date
Guest Editor, International Journal of Scientific and Technology Research (InderScience publication), 2019-date
Member –Institute for Competitiveness, Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School pioneered by Michael Porter.
Guest Columnist – Business World Magazine
Professional Activities
Head Corporate Resource Centre (CRC)
Centre Superintendent – Examinations (ASB)
Member – Board of Studies (ASB)
Member – Departmental Research Committee (ASB)
Member – PROAC (ASB)
Blogger – www.brandmartini.com
Other Achievements
Introduced Advance digital Marketing course in partnership with Accenture India
Convener International Research Conference – GLOBUSS 19
Organiser “CEO Talk – an Industry Seminar on Marketing in the Digital Age”
Industry Webinars during Covid-19
Contact Information
Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India