Dr. Ruchika Nayyar

Associate Professor

Academic Area : Marketing

Amity Business School (ABS)
F Block, AUUP Campus Sector 125, Noida

  • Qualifications
    MBA, PG Diploma in Training & Development,PhD
  • Experience
    14 Years
  • Current Courses Taught
    Product & Brand Management, Advertising & Sales Promotion, Direct Marketing, Consumer Behaviour & Marketing Management
  • Research Interests
    Consumer Psychology, Advertising, Retail Management, Franchisee Model
  • Teaching Interests
    Product & Brand Management, Advertising & Sales Promotion, Direct Marketing, Consumer Behaviour & Marketing Management
  • Publications
    20
  • Projects
    0
  • Professional Affiliations
    NA
  • Professional Activities
    Examination Process owner, Member IQAC, Member BOS - Distance Learning, Member - PROAC - Marketing Stream,, Programme Coordinator MBA ( MS & Retail) class of 2024
  • Contact Information
    Amity Business School (ABS)
    F Block, AUUP Campus Sector 125, Noida