Current Courses Taught
Advance Research Methodology, Product and Brand Management, Marketing Management
Research Interests
Health care and Pharmaceutical Marketing , Patient safety and Medical error, Hospital Branding
Publications
50 research Papers & 7 books
Professional Affiliations
Consortium for Trade and Development (CENTAD)
Professional Activities
Member Doctoral Research Committee, Research and Development Cell, Program Leader MBA ( M&S, RM, DM)Class of 2025
Other Achievements
Regular contributor of various news portals, Guided 1 Ph.D Scholar and 6 Scholars are working under my guidance
Contact Information
Amity Business School (ABS)
F Block, AUUP Campus Sector 125, Noida