Current Courses Taught
Sales Management, Luxury Retail, Merchandising and Category Management, Entrepreneurial Marketing
Research Interests
Consumer Psychology, Luxury, Retail, Visual Merchandising, Sustainability, Neuro Marketing, Consumer Behaviour
Teaching Interests
Retail, Visual Merchandising, Luxury, Marketing
Professional Affiliations
International Society for Development and Sustainability, Japan
Professional Activities
Co Convener Renvoi 2023, Stream Coordinator Retail Management, Member Secretary PRoAC MBA ( MS & Retail), Head Internationalization Cell and SAP Coo
Other Achievements
Keynote Speaker at The Retail Conclave, 2015 held at Lucknow by Media group Amar Ujala,•Guest Editor of the Int. J. of Electronic Business, Inderscience Publication,Guest Editor of the Int. J. of Business and Globalisation, Inderscience Publication,Reviewer for Journal of Management Development, Emerald Publication,Guest Editor CASS Studies UGC Approved,Reviewer for the African Journal of Business Research (AJBR
Contact Information
Amity Business School (ABS)
F Block, AUUP Campus Sector 125, Noida