Dr. GARIMA MALIK

Associate Professor

Academic Area : Marketing

Amity Business School (ABS)
32-A, TYPE-C, BHEL TOWNSHIP , SECTOR-17, NOIDA.

  • Qualifications
    Ph.D, MBA, GNIIT
  • Experience
    17 Years
  • Current Courses Taught
    Customer Relationship Management, Services Marketing, Rural Marketing, Marketing Management, Rural Retail, Direct Marketing, Consumer Behavior
  • Research Interests
    Banking Sector, Destination Marketing, Green Marketing, Celebrity Endorsement , Adoption of Technology
  • Teaching Interests
    Consumer Behavior , CRM and Digital Marketing
  • Publications
    80
  • Professional Affiliations
    AIMA, LMA
  • Professional Activities
    Programme Coordinator of MBA M&S Class of 2022.
    NTCC Coordinator of Amity Business School
    Faculty Coordinator of AHVQ
  • Other Achievements
    Pursuing FPM in Marketing from XLRI Jamshedpur
  • Contact Information
    Amity Business School (ABS)
    32-A, TYPE-C, BHEL TOWNSHIP , SECTOR-17, NOIDA.