Current Courses Taught
Customer Relationship Management, Services Marketing, Rural Marketing, Marketing Management, Rural Retail, Direct Marketing, Consumer Behavior
Research Interests
Banking Sector, Destination Marketing, Green Marketing, Celebrity Endorsement , Adoption of Technology
Teaching Interests
Consumer Behavior , CRM and Digital Marketing
Professional Affiliations
AIMA, LMA
Professional Activities
Programme Coordinator of MBA M&S Class of 2022.
NTCC Coordinator of Amity Business School
Faculty Coordinator of AHVQ
Other Achievements
Pursuing FPM in Marketing from XLRI Jamshedpur
Contact Information
Amity Business School (ABS)
32-A, TYPE-C, BHEL TOWNSHIP , SECTOR-17, NOIDA.