Qualifications
Dr. Priya Sachdeva is Ph.D. in Mass Communication from Amity University, Noida. She has done three post graduations .She is MBA and Got CITED by Amity University for PG in Events &Public Relations (TOPPER, GOLD MEDALIST) in 2010. She has done Advanced Leadership Program from IIM Lucknow and completed her third post-graduation from Wharton University in 2022.
Experience
A passionate educationist and possesses 20+ years of Industry, Teaching, Research, Administrative and Managerial experience.
• Strong acumen of research and making marketing strategies & organizing events to compete in the market, handling business, administration, counselling & guidance, managing the staff & recruitment of professionals, outsourcing people and giving branding solutions to brands.
• Believes in the integrated methodology of teaching and a strong foundation for business development.
• Expert in strategizing and organizing new concepts in events and Business Entrepreneurship.
• Authored five Books focusing on ‘New Media’ Essence in branding, Advertising Effectiveness-A Mantra to Brand Success, Connotation and Connection: Advertising Analysis with Semiotic Approach., Artificial intelligence-a new Vista of marketing, metaverse and media: convergence of reality and imagination.
• Worked as a Freelancer, Business head and strategist for brands to maximize the business opportunities in the competitive business market focusing on USP via working on innovative business practices and strategies for maximum lead and revenue generation.
• Expert in leadership, latest marketing concepts, corporate trainings and personality development workshops.
• Event specialist for all types of events, strategizing for brands, advertising expert for campaigns, marketing and media planning
Current Courses Taught
Her core academic interest is in Marketing Management, Event marketing concepts, Corporate Communication & CSR, PR & Event Industry-II
Research Interests
Her core Research interest is in Advertising, Events, Public Relations, New Media, AI, Marketing, Digital Media
Teaching Interests
Events, PR, Advertising, Marketing, Corporate Communication, Brand management, Consumer behaviour
Professional Affiliations
IAFOR, PRSI, IAMCR
Professional Activities
Other Achievements: She is a Course Committee Member for Introduction of Mass Media in CBSE affiliated schools.She is acknowledged with many accolades since 2006, being a leading expert and an active promoter of media literacy, holds strong research acumen, published / presented many research papers at national and international levels and won laurels for holding exceptional events .She has been awarded by International awards for Educational Excellence 2021 powered by Medi links India , Council for brand business promotion and research for one of the top 100 impactful education leaders in 2021. She is a member of an editorial board of an esteemed journal. She was amongst the top ten finalists of Mrs. India Beauty Queen,2014. She is a member of ISTD, PRSI, IAMCR and other professional bodies.
Contact Information
Amity School of Communication (ASCO)