Qualifications
- Ph.D. on “A study on the customer awareness of Wearable Technology: Examining the acceptance of existing users to medical Wearable Technology (with a special reference to Delhi/ NCR)”
- UGC NET – Management (June 2013) Qualified.
- Masters of Business Administration (Marketing & E-Commerce) (2005
- Bachelor of Engineering (Electronics & Communication)2003
- ERP Certified, Sales and Distribution Module (Feb2011-March2011) from CDAC, Noida.
Experience
- Associate Professor, Amity International Business School (2022- Till Date)
- Associate Professor, IILM Graduate School of Management (2017- 2022)
- Head of Department, IIMT & School of Law, GGS IP University ( 2010-2017)
- Industry Experience- Hewlett Packard, Patni Computers and Mymind InfoTech Pvt. Ltd. (US Seattle)
Current Courses Taught
Consumer Behaviour,
Marketing,
Strategic Marketing,
Marketing of Services,
Brand Management,
Omni Channel Marketing Strategies,
Entrepreneurial Marketing,
Entrepreneurship Development,
Integrated Marketing Channels,
Advertising,
Emerging Technologies,
Social Media Marketing
Professional Affiliations
Publications with Emerald, Inderscience Journals, GLOGIFT21 IIM Conference, ICTO -International Conference in Dubai, Turkey and others
Professional Activities
• Selected as Featured Speaker in Virtual Blockchain Healthcare Symposium at Dubai, 26th June’21. https://www.youtube.com/watch?v=GRjMUgvsFA8
• Conducted 2 AICTE sponsored Faculty Development Program as a key resource person on the topic of Entrepreneurship and Digital Marketing Tools for Influencers.
• Won the best faculty award in year 2014-15 and 20-21. It was given by Hon’ble MLA Shri Maheish Girri.
• Filed an Australian and Indian patents on Internet of Things.
Contact Information
Amity International Business School