Dr. Archana Singh

Assistant Professor

Academic Area : Marketing

Amity Business School (ABS)
F Block, AUUP Campus Sector 125, Noida

  • Qualifications
    Ph.D., M.Com, B.Com(Hons.)
  • Experience
    4 years
  • Current Courses Taught
    Consumer Behaviour, Product and Brand Management, Strategic Management, Digital Marketing
  • Research Interests
    Consumer Protection, Ethical Business Practices
  • Teaching Interests
    Marketing, Strategic Management
  • Publications
    7
  • Professional Activities
    Programme Leader MBA (CI&SM) & MBA (BA) and MBA (G) Class of 2024, Stream Coordinator Competitive Intelligence
  • Other Achievements
    • Awarded JRF by UGC,
    • NET Qualified,
    • CBSE Merit Certificate in 10th Exam,
    • Attended IIM Ahmedabad Summer School for Researchers in 2014,
    • Successfully completed PG Diploma in Corporate Laws and Management from ILI, Annual FDP from IIM, Indore
  • Contact Information
    Amity Business School (ABS)
    F Block, AUUP Campus Sector 125, Noida