Dr. Aastha Anand

Assistant Professor

Academic Area : Marketing

Amity International Business School
AIBS

  • Qualifications
    Ph.D. in Management on the topic "“The effect of product attributes on consumer’s attitude and purchase intention: A study of sustainable personal care products in Delhi NCR” (2024)
    Master of Commerce- M.com (2020)
    Bachelor of Commerce- B.com (2015)
    UGC NET (2020)
  • Current Courses Taught
    Strategic Management
    Communication Skills
  • Research Interests
    Sustainability, Consumer behavior, Marketing
  • Teaching Interests
    Strategic Management
    Communication Skills
  • Publications
    5
  • Contact Information
    Amity International Business School
    AIBS