Qualifications
Ph.D, Mahatma Jyotiba Phule Rohilkhand University, Bareilly, India, 2007.
MBA, Mahatma Jyotiba Phule Rohilkhand University, Bareilly, India, 2000.
B.Sc., Mahatma Jyotiba Phule Rohilkhand University, Bareilly, India, 1998.
Experience
October 2007 - Present
Assistant Professor, Amity School of Business, Amity University, Noida, India.
August 2006 - October 2007
Lecturer, Delhi Institute of Advanced Studies, Rohini, India.
January 2004 - June 2006
Senior Lecturer, BLS Institute of Management, Ghaziabad, India.
Current Courses Taught
MKTG305: Services Marketing
MKTG308: Brand Management
MKTG711: Customer Relationship Management
Research Interests
Technology and its Usage in Marketing
Emerging Issues of Marketing
Sustainability and related issues
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Teaching Interests
Marketing Management
Brand Management
Services Marketing
Customer Relationship Management
Professional Affiliations
Reviewer, International Journal of Innovations in Business (ISSN: 2050-6228),2013-14.
Member, Editorial Board, Blue Ocean Journals of Research, 2013-14.
Reviewer, Journal of Business Management and Social Science Research (ISSN: 2319-5614), 2013-14.
Professional Activities
Convener, 2nd National Seminar --"Corporate Sustainable Development : Reshaping our Common Future", 9--10 February, 2012.
Convener, National Seminar - “Transcending Horizons through Emerging Business practices-The Alchemy of Success”, Amity Campus, Noida, 21st August 2009
Conducted Strategic Management program for Indian Armed Forces, Amity Campus, Noida, January - March 2012.
Conducted Marketing Management program for Army officers under DGR programme of Amity University, May- July 2011.
Conducted training on “Customer Relationship Management”, for India Post Officials in Vikas Bhavan, Delhi, October 2008.
“Setting SMART Goals for Strategic Management”, for the HR executives of Bhutan Power Limited, Amity Campus, Noida, November 2009.
Other Achievements
Supervising six research scholars for Ph.D, Amity University, Noida, India.
Received Best Case award by Sage Publication in International Conference on Management cases in November 2018 and one reference book published - "Customer Relationship Management- A conceptual Approach" in December 2018 with ISBN-978-93-86184-81-8.
Contact Information
Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India