Qualifications
Ph.D, University Business School, Panjab University, Chandigarh, India, 2009
MBA, Panjab University, Chandigarh, India, 2012
M.Com, Panjab University, Chandigarh, India, 2002.
Experience
Since July 2011 - Present
Assistant Professor, Amity School of Business, Amity University, Noida, India.
July 2007 - April 2011
Assistant Professor, Punjab College of Technical Education, Ludhiana, India.
Current Courses Taught
QAM202: Research Methodology
MKTG311: Public Relations and Corporate Image
RUR712: Rural Marketing
IB744: Global Marketing Research
Research Interests
Consumer Behaviour
Online Marketing
Teaching Interests
Research
Marketing of Services
Advertising
Contact Information
Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India