Dr. Archana Singh

Assistant Professor

Amity Business School

Marketing
Amity Business School (ABS)

F Block, AUUP Campus Sector 125, Noida

Ph.D., M.Com, B.Com(Hons.)
4 years
Consumer Behaviour, Product and Brand Management, Strategic Management, Digital Marketing
Consumer Protection, Ethical Business Practices
Marketing, Strategic Management
Programme Leader MBA (CI&SM) & MBA (BA) and MBA (G) Class of 2024, Stream Coordinator Competitive Intelligence
• Awarded JRF by UGC,
• NET Qualified,
• CBSE Merit Certificate in 10th Exam,
• Attended IIM Ahmedabad Summer School for Researchers in 2014,
• Successfully completed PG Diploma in Corporate Laws and Management from ILI, Annual FDP from IIM, Indore
Amity Business School (ABS)
F Block, AUUP Campus Sector 125, Noida