Home Programs MBA (Digital Marketing)

MBA (Digital Marketing)

Program Code 111693


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Campus Lucknow

Post Graduate

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.48
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Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation
    • Course Code : ENTR601
  • Sales Management
    • Course Code : MKTG603
  • Accounting for Managers
    • Course Code : ACCT602
  • Applications of Disruptive Technologies in Business
    • Course Code : CSIT648
  • Managerial Economics
    • Course Code : ECON605
  • Marketing Management
    • Course Code : MKTG601
  • Organizational Behavior
    • Course Code : HR601
  • Statistics for Management
    • Course Code : QAM601
  • Common Curriculum Courses
    • Course Code :

Semester 2

  • ADVANCED EXCEL AND POWERPOINT
    • Course Code : CSIT670
  • Business Analytics and Modelling
    • Course Code : CSIT660
  • AI Tools and Applications
    • Course Code : SMO106
  • Basics of Artificial Intelligence
    • Course Code : SMO105
  • Consumer Behaviour
    • Course Code : MKTG604
  • Content and Email Marketing
    • Course Code : MKTG606
  • Foundation of Digital Marketing
    • Course Code : MKTG742
  • Principles of Retailing
    • Course Code : RETL601
  • Business Research Methods
    • Course Code : QAM603
  • Financial Management
    • Course Code : FIBA601
  • Human Resource Management
    • Course Code : HR612
  • Legal Aspects of Business
    • Course Code : LAW670
  • Operations Management
    • Course Code : POM602
  • Common Curriculum Courses
    • Course Code :

2nd Year

Semester 3

  • Common Curriculum Courses
    • Course Code :

Semester 4

  • Common Curriculum Courses
    • Course Code :

Admissions 2026