B.A. (Journalism & Mass Communication)

Program Code 18798

Campus Raipur

Institute Amity School of Communication, Raipur

University Select

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.38
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Course Structure

1st Year

Semester 1

  • PRINT JOURNALISM
  • FUNDAMENTALS OF ADVERTISING
  • NEWS & CONTEMPORARY ISSUES
  • COMPUTER APPLICATIONS - I
  • UNDERSTANDING MASS COMMUNICATION
  • UNDERSTANDING SELF FOR EFFECTIVENESS
  • ESSENTIALS OF COMMUNICATION
  • INDIAN POLITICAL SYSTEM
  • PRINCIPLES OF INTELLECTUAL PROPERTY RIGHTS
  • CONCEPT & THEORETICAL UNDERSTANDING OF HUMAN RIGHTS
  • MANAGEMENT FOUNDATIONS
  • DESIGN PROCESS & COLOUR CONCEPT
  • PRINT MEDIA: READING AND WORKSHOP
  • INTRODUCTION TO PROGRAMMING LANGUAGE
  • INTRODUCTION TO INTERIOR DESIGN, MODEL MAKING AND COLOR THEORY
  • INTRODUCTION TO FRENCH AS A FOREIGN LANGUAGE

Semester 2

  • TELEVISION JOURNALISM
  • BASIC PHOTOGRAPHY
  • RADIO JOURNALISM
  • COMPUTER APPLICATIONS-II
  • MEDIA LAWS AND ETHICS
  • PROBLEM SOLVING AND CREATIVE THINKING
  • EFFECTIVE LISTENING
  • FABRIC ARTISTRY & EMBROIDERY
  • WEB DEVELOPMENT
  • COPYRIGHT LAW & PRACTICES
  • SYESTEM, ORGANIZATIONAL AND INSTRUMENTS OF HUMAN RIGHTS
  • MARKETING MANAGEMENT
  • MEDIA READINGS AND WORKSHOP
  • WRITING FOR MEDIA
  • BASIC DESIGN & VISUAL ARTS
  • FRENCH BASIC GRAMMAR & COMPREHENSION

2nd Year

Semester 3

  • GROUP DYNAMICS AND TEAM BUILDING
  • ADVERTISING PRINCIPLES AND PRACTICES
  • COMPUTER GRAPHICS, ANIMATION AND SOUND
  • ENVIRONMENT STUDIES
  • SUMMER INTERNSHIP-I
  • PUBLIC RELATIONS
  • DYNAMICS OF PRESENTATION
  • DIGITAL PHOTOGRAPHY
  • MEDIA PLANNING AND BUYING
  • INTRODUCTION TO BUSINESS INFORMATION SYSTEM
  • INTRODUCTION TO ANTHROPOMETRIC DATA AND MATERIALS
  • FASHION RESEARCH, PRODUCT DEVELOPMENT & PROJECT PRESENTATION
  • ORGANISATIONAL BEHAVIOUR
  • TRADEMARK LAW AND PRACTICES
  • CONTEMPORARY HUMAN RIGHTS: SITUATIONS & ISSUES
  • FRENCH WRITTEN EXPRESSION

Semester 4

  • WEB DESIGNING
  • FILM THEORY & PRACTICE-I
  • DEVELOPMENT COMMUNICATION
  • READING AND COMPREHENSION
  • MEDIA MANAGEMENT
  • BASICS OF RESEARCH
  • STRESS AND COPING STRATEGIES
  • CORPORATE COMMUNICATION
  • PATENT LAW AND PRACTICES
  • BUSINESS ENVIRONMENT
  • SPECIFIC THEMES IN HUMAN RIGHTS
  • VISUAL MERCHANDISING
  • INTRODUCTION TO GOOGLE ANALYTICS
  • BRAND MANAGEMENT
  • COMMUNICATIVE FRENCH

3rd Year

Semester 5

  • EMPLOYABILITY SKILLS
  • INDIVIDUAL SOCIETY AND NATIONS
  • NEW MEDIA
  • FILM THEORY AND PRACTICE-II
  • NATIONAL AND INTERNATIONAL ISSUES & AFFAIRS
  • SUMMER INTERNSHIP-II (EVALUATION)
  • EVENT MANAGEMENT-II
  • OPERATIONS RESEARCH
  • EMERGING ISSUES AND CHALLENGES
  • LEGISLATION THEMES IN HUMAN RIGHTS
  • MULTIMEDIA
  • FRENCH-V

Semester 6

  • PROFESSIONAL PROJECT
  • INTERNSHIP/DISSERTATION
  • INTERPERSONAL COMMUNICATION & RELATIONSHIP MANAGEMENT
  • WORKPLACE COMMUNICATION
  • PROJECT (WITH PRESENTATION & EVALUATION)
  • MEDIA PRODUCTION PORTFOLIO
  • REPORT WRITING AND THESIS PREPARATION
  • MEDIA ANALYSIS
  • FUTURE ASPECTS OF INTELLECTUAL PROPERTY RIGHTS
  • BUSINESS LAW
  • READINGS IN MEDIA
  • WORKSHOP / CERTIFICATION (DISCIPLINE SPECIFIC) * 1 CREDIT PER WORKSHOP
  • FRENCH-V