Program Code 32019

Campus Ranchi

Institute Amity Business School, Ranchi

University Amity University Jharkhand

Eligibility Graduation (min 50%) & 10+2 ( min ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.92

Course Structure

1st Year

Semester 1

  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Marketing Management -I
  • Organizational Behavior
  • Principles of Management
  • Statistics for Management
  • Introduction to French Culture & Language
  • Introduction to German Culture & Language
  • Professional & Business Communication
  • Common Curriculum Courses

Semester 2

  • Consumer Behaviour
  • Basic Aptitude Skill Enhancement (BASE)
  • Business Analytics and Modelling
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Compensation and Reward Management
  • Digital Marketing
  • Distribution and Logistics Management
  • Exim Documentation and Logistics
  • Fundamentals of Corporate Finance
  • HR ANALYTICS
  • Logistical Risks and Insurance
  • Product and Brand Management
  • Project Planning Appraisal and Control
  • Recruitment Selection and Retention
  • Retail Marketing Strategy
  • Security Analysis and Portfolio Management
  • Professional Ethics and Social Responsibility for Sustainability
  • Strategic Management
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Advertising and Sales Promotion
  • Behavioural Finance
  • Customer Relationship Management
  • E-business Logistics
  • Financial Engineering
  • Information Systems in Logistics & Supply chain
  • International Finance and Forex Management
  • International Strategic Marketing
  • Labour Legislations
  • Organizational Development and Effectiveness
  • Procurement Management
  • Training and Development
  • Management in Action - Social Economic and Ethical Issues
  • Common Curriculum Courses