B.A. (Journalism & Mass Communication)

Program Code 11798

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.05
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Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
  • Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Descriptive Statistics (Univariate) and Theory of Probability [Discipline III (Major III) (Statistics ) ]
  • Accounting Fundamentals [Discipline III (Major III) (Management ) ]
  • Business Statistics [Discipline III (Major III) (Management ) ]
  • Business Ethics and Governance [Discipline III (Major III) (Management ) ]
  • Computer Applications [Discipline III (Major III) (Management ) ]
  • Introduction to Business Economics [Discipline III (Major III) (Management ) ]
  • Introduction to Management Principles [Discipline III (Major III) (Management ) ]
  • Fundamentals of Environmental Sciences [Discipline III (Major III) (Environment Sciences ) ]
  • Basic Psychological Processes [Discipline II (Major II) (Psychology ) ]
  • Screen Arts I [Discipline II (Major II) (Filmmaking ) ]
  • Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
  • Current Affairs and News Analysis [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Photography Concepts [Minor I - Minor Elective Courses]
  • Descriptive Statistics (Bivariate) and Probability Distributions [Discipline III (Major III) (Statistics ) ]
  • Business Finance [Discipline III (Major III) (Management ) ]
  • Business Mathematics II [Discipline III (Major III) (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline III (Major III) (Management ) ]
  • Human Resource management & Development [Discipline III (Major III) (Management ) ]
  • Marketing Theory and Practices [Discipline III (Major III) (Management ) ]
  • Understanding Organizational Behavior [Discipline III (Major III) (Management ) ]
  • Environmental Biology [Discipline III (Major III) (Environment Sciences ) ]
  • Basic Research Methodology, Statistics and Psychological Testing [Discipline II (Major II) (Psychology ) ]
  • Political Theory & Concepts [Discipline II (Major II) (Political Science ) ]
  • Screen Arts II [Discipline II (Major II) (Filmmaking ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advertising Theory & Practice [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper - I [Mandatory (NTCC)]
  • Business Environment [Discipline III (Major III) (Management ) ]
  • Business Law [Discipline III (Major III) (Management ) ]
  • Cost and Management Accounting [Discipline III (Major III) (Management ) ]
  • Fundamentals of Business Analytics [Discipline III (Major III) (Management ) ]
  • Fundamentals of Production and Operations Management [Discipline III (Major III) (Management ) ]
  • Integrated Marketing Communications [Discipline III (Major III) (Management ) ]
  • Fundamentals Database Management Systems [Discipline III (Major III) (Information Technology ) ]
  • Biodiversity and its Conservation [Discipline III (Major III) (Environment Sciences ) ]
  • Gerontology Social and Health Perspective [Discipline II (Major II) (Psychology ) ]
  • Psychology of Social Behavior [Discipline II (Major II) (Psychology ) ]
  • Contemporary Diplomacy [Discipline II (Major II) (Political Science ) ]
  • Political leadership and government [Discipline II (Major II) (Political Science ) ]
  • Political Process in India [Discipline II (Major II) (Political Science ) ]
  • Screen Arts III [Discipline II (Major II) (Filmmaking ) ]
  • Audio Visual Media & Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Reporting & Copy Editing Skills [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Content Production for New Media [Minor I - Minor Elective Courses]
  • Business Policy and Strategic Management [Discipline III (Major III) (Management ) ]
  • Entrepreneurship and Small Business Management [Discipline III (Major III) (Management ) ]
  • Fundamentals of Project Management [Discipline III (Major III) (Management ) ]
  • Principles of Consumer Behaviour [Discipline III (Major III) (Management ) ]
  • Research Methodology [Discipline III (Major III) (Management ) ]
  • Understanding International Business Management [Discipline III (Major III) (Management ) ]
  • Advanced Web Technology [Discipline III (Major III) (Information Technology ) ]
  • Environmental Pollution and Human Health [Discipline III (Major III) (Environment Sciences ) ]
  • Abnormal Psychology and Assessment [Discipline II (Major II) (Psychology ) ]
  • Systems and Approaches [Discipline II (Major II) (Psychology ) ]
  • Screen Arts IV [Discipline II (Major II) (Filmmaking ) ]
  • Promotional Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Management [Specialisation Elective Courses]
  • Client Servicing and Creatives [Specialisation Elective Courses]
  • Event Management Concepts [Specialisation Elective Courses]
  • Filmmaking Techniques [Specialisation Elective Courses]
  • Multimedia Production [Specialisation Elective Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Ad Production and Campaign Planning [Specialisation Elective Courses]
  • Digital Marketing & Content Development [Specialisation Elective Courses]
  • Production Portfolio for Digital Platforms [Specialisation Elective Courses]
  • Public Relations & Campaign Planning [Specialisation Elective Courses]
  • Camera Operations [Employability & Skill Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses