B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 11724

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.72
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • Basics of Graphic Design [Core Courses]
  • Basics of Radio [Core Courses]
  • Environmental Studies - I [Core Courses]
  • Fundamentals of Advertising [Core Courses]
  • Understanding Mass Communication [Core Courses]
  • Writing for Print [Core Courses]
  • News Analysis [Allied Courses]
  • State and Politics [Allied Courses]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Advertising Strategies [Core Courses]
  • Basics of Television Journalism [Core Courses]
  • Digital Animation and Sound [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Reporting and Feature Writing [Core Courses]
  • Writing for Radio [Core Courses]
  • Public Relations and Corporate Communication [Allied Courses]
  • Visualization and Photography [Allied Courses]
  • Country Report [SAP Courses (Optional)]
  • New Leadership in Cross cultural context [SAP Courses (Optional)]
  • Strategizing using Innovation [SAP Courses (Optional)]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Advanced Television Journalism [Core Courses]
  • Basics of Film Theory and Practice [Core Courses]
  • Basics of Media Research [Core Courses]
  • Basics of News Room Practices [Core Courses]
  • Digital Photography [Core Courses]
  • Global Media Scenario [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Effective Written Communication [Communication Skills]
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Advanced Graphic Design [Specialisation Elective Courses]
  • Anchoring Skills for TV [Specialisation Elective Courses]
  • Writing for TV [Specialisation Elective Courses]
  • Advanced Film Theory and Practice [Core Courses]
  • Applied Research in Media [Core Courses]
  • Electronic Media Production [Core Courses]
  • Introduction to Development Communication [Core Courses]
  • Media Laws and Ethics [Core Courses]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Advertising and Corporate Filmmaking [Specialisation Elective Courses]
  • Fundamentals of Event Management [Specialisation Elective Courses]
  • News Bulletin Management [Specialisation Elective Courses]
  • Radio News [Specialisation Elective Courses]
  • Specialized Writing and Editing [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Basics of Cyber Media [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • country report - I [Non Teaching Credit Courses]
  • country report [Non Teaching Credit Courses]
  • Client Servicing and Copywriting [Country Elective Courses 2]
  • Ethics and Corporate Governance [Country Elective Courses 2]
  • Special Events [Country Elective Courses 2]
  • Advanced Cyber Media [Country Elective Courses 1]
  • Brand Management [Country Elective Courses 1]
  • Short Film Production [Country Elective Courses 1]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses