B.A. (Journalism & Mass Communication) - 3 Continent
Institute
Amity School of Communication, Lucknow
University
Amity University Uttar Pradesh
- Program Fee
(Rs. in Lacs)
- 1st Year Non Sponsored Semester
1.72
Course Structure
1st Year
Semester 1
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Basics of Graphic Design [Core Courses]
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Basics of Radio [Core Courses]
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Environmental Studies - I [Core Courses]
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Fundamentals of Advertising [Core Courses]
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Understanding Mass Communication [Core Courses]
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Writing for Print [Core Courses]
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News Analysis [Allied Courses]
-
State and Politics [Allied Courses]
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English Language Usage Essentials [Communication Skills]
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Understanding Self for Effectiveness [Behavioural Science]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 2
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Advertising Strategies [Core Courses]
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Basics of Television Journalism [Core Courses]
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Digital Animation and Sound [Core Courses]
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Environmental Studies - II [Core Courses]
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Reporting and Feature Writing [Core Courses]
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Writing for Radio [Core Courses]
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Public Relations and Corporate Communication [Allied Courses]
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Visualization and Photography [Allied Courses]
-
Country Report [SAP Courses (Optional)]
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New Leadership in Cross cultural context [SAP Courses (Optional)]
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Strategizing using Innovation [SAP Courses (Optional)]
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Introduction to Communication Skills [Communication Skills]
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Individual Society and Nation [Behavioural Science]
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Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
2nd Year
Semester 3
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Term Paper [Non Teaching Credit Courses]
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Advanced Television Journalism [Core Courses]
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Basics of Film Theory and Practice [Core Courses]
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Basics of Media Research [Core Courses]
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Basics of News Room Practices [Core Courses]
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Digital Photography [Core Courses]
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Global Media Scenario [Core Courses]
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Country Report [SAP Courses (Optional)]
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INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
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Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
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Effective Written Communication [Communication Skills]
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Problem Solving and Creative Thinking [Behavioural Science]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 4
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Advanced Graphic Design [Specialisation Elective Courses]
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Anchoring Skills for TV [Specialisation Elective Courses]
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Writing for TV [Specialisation Elective Courses]
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Advanced Film Theory and Practice [Core Courses]
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Applied Research in Media [Core Courses]
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Electronic Media Production [Core Courses]
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Introduction to Development Communication [Core Courses]
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Media Laws and Ethics [Core Courses]
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Professional Communication for Recruitment and Employability [Communication Skills]
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Values and Ethics for Personal and Professional Development [Behavioural Science]
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Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
3rd Year
Semester 5
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Advertising and Corporate Filmmaking [Specialisation Elective Courses]
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Fundamentals of Event Management [Specialisation Elective Courses]
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News Bulletin Management [Specialisation Elective Courses]
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Radio News [Specialisation Elective Courses]
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Specialized Writing and Editing [Specialisation Elective Courses]
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Summer Internship [Non Teaching Credit Courses]
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Basics of Cyber Media [Core Courses]
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Principles of Marketing- I [Core Courses]
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Receptive and Expressive Communication Skills [Communication Skills]
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Group Dynamics and Team Building [Behavioural Science]
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Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 6
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country report - I [Non Teaching Credit Courses]
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country report [Non Teaching Credit Courses]
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Client Servicing and Copywriting [Country Elective Courses 2]
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Ethics and Corporate Governance [Country Elective Courses 2]
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Special Events [Country Elective Courses 2]
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Advanced Cyber Media [Country Elective Courses 1]
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Brand Management [Country Elective Courses 1]
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Short Film Production [Country Elective Courses 1]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses