B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 11724

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.12
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Course Structure

1st Year

    Semester 1

  • Indian National Movement & Constitution of India
  • Nationalism in India
  • Accounting Fundamentals
  • Business Statistics
  • Business Ethics and Governance
  • Computer Applications
  • Introduction to Business Economics
  • Introduction to Management Principles
  • Film Craft
  • Studio 101
  • Writing for Visuals
  • Communication and Mass Media
  • State and Politics
  • Fundamentals of Environmental Studies
  • Common Curriculum Courses

Semester 2

  • Political Theory & Concepts
  • Business Finance
  • Business Mathematics II
  • Fundamentals of Competitive Intelligence and Business Development
  • Human Resource management & Development
  • Marketing Theory and Practices
  • Understanding Organizational Behavior
  • Aesthetics of Film Making
  • Film Appreciation
  • Introduction to Film Making Technique
  • Print Media: Reporting, Editing and Production
  • Food, Nutrition and Hygiene
  • Common Curriculum Courses

2nd Year

Semester 3

  • Advertising Theory & Practice
  • Term Paper
  • Contemporary Diplomacy
  • Political leadership and government
  • Political Process in India
  • Business Environment
  • Business Law
  • Cost and Management Accounting
  • Fundamentals of Business Analytics
  • Fundamentals of Production and Operations Management
  • Integrated Marketing Communications
  • Indian Cinema
  • Production Studio I
  • Audio Visual Media & Production
  • Mindful Communication
  • Common Curriculum Courses

Semester 4

  • Cross Cultural Management
  • International Negotiations and Global Sourcing
  • Social Media Marketing
  • AI Tools and Applications
  • Brand Management
  • Fundamentals of Behavioural Finance
  • Performance Appraisal and Potential Evaluation
  • Common Curriculum Courses

3rd Year

Semester 5

  • Design and Graphics
  • Summer Internship - I
  • Brand Communication
  • Development Communication : Concept and Practices
  • Event Strategies
  • Media Marketing Communication
  • Multi Platform Journalism I: Print and Online
  • Common Curriculum Courses

Semester 6

  • Reporting & Copy Editing Skills
  • Fiction Production for TV
  • Production Studio II
  • World Cinema - Classical to Modern Hollywood
  • Photography Concepts
  • Promotional Media
  • The Dynamics of Happiness
  • Common Curriculum Courses