B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 11724

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.01
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Course Structure

1st Year

Semester 1

  • Indian National Movement & Constitution of India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Nationalism in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Accounting Fundamentals [Discipline II (Major II) / Minor Stream (Management ) ]
  • Business Statistics [Discipline II (Major II) / Minor Stream (Management ) ]
  • Business Ethics and Governance [Discipline II (Major II) / Minor Stream (Management ) ]
  • Computer Applications [Discipline II (Major II) / Minor Stream (Management ) ]
  • Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management ) ]
  • Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management ) ]
  • Film Craft [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Studio 101 [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Writing for Visuals [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Communication and Mass Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • State and Politics [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Film Appreciation [SAP Courses (Optional)]
  • Introduction of Artificial Intelligence in World Politics [SAP Courses (Optional)]
  • Introduction to Community Psychology [SAP Courses (Optional)]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Political Theory & Concepts [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Business Finance [Discipline II (Major II) / Minor Stream (Management ) ]
  • Business Mathematics II [Discipline II (Major II) / Minor Stream (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline II (Major II) / Minor Stream (Management ) ]
  • Human Resource management & Development [Discipline II (Major II) / Minor Stream (Management ) ]
  • Marketing Theory and Practices [Discipline II (Major II) / Minor Stream (Management ) ]
  • Understanding Organizational Behavior [Discipline II (Major II) / Minor Stream (Management ) ]
  • Aesthetics of Film Making [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Film Appreciation [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Introduction to Film Making Technique [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Food, Nutrition and Hygiene [Co-curricular Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advertising Theory & Practice [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Contemporary Diplomacy [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Political leadership and government [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Political Process in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Business Environment [Discipline II (Major II) / Minor Stream (Management ) ]
  • Business Law [Discipline II (Major II) / Minor Stream (Management ) ]
  • Cost and Management Accounting [Discipline II (Major II) / Minor Stream (Management ) ]
  • Fundamentals of Business Analytics [Discipline II (Major II) / Minor Stream (Management ) ]
  • Fundamentals of Production and Operations Management [Discipline II (Major II) / Minor Stream (Management ) ]
  • Integrated Marketing Communications [Discipline II (Major II) / Minor Stream (Management ) ]
  • Indian Cinema [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Production Studio I [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Audio Visual Media & Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Mindful Communication [Co-curricular Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Cross Cultural Management [Country Elective Courses 2]
  • International Negotiations and Global Sourcing [Country Elective Courses 2]
  • Social Media Marketing [Country Elective Courses 2]
  • AI Tools and Applications [Country Elective Courses 1]
  • Brand Management [Country Elective Courses 1]
  • Fundamentals of Behavioural Finance [Country Elective Courses 1]
  • Performance Appraisal and Potential Evaluation [Country Elective Courses 1]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Design and Graphics [Vocational Courses /SKE courses/Industry Specific Courses]
  • Summer Internship - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Development Communication : Concept and Practices [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Event Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Media Marketing Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Multi Platform Journalism I: Print and Online [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • country report - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • country report [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Client Servicing and Copywriting [Country Elective Courses 2]
  • Ethics and Corporate Governance [Country Elective Courses 2]
  • Special Events [Country Elective Courses 2]
  • Advanced Cyber Media [Country Elective Courses 1]
  • Brand Management [Country Elective Courses 1]
  • Short Film Production [Country Elective Courses 1]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses