MBA (Competitive Intelligence and Strategic Management)

Program Code 10335

Campus Noida

Institute Amity Institute of Competitive Intelligence and Strategic Management

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category - ...

Duration 2 Years

Selection Process English Language TestManagement ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.65
  • 1st Year Sponsored Semester Fee 2.475

Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Consumer Behaviour [Specialization Core (Functional/Sectoral)]
  • Corporate Warfare: Principles and Practices [Specialization Core (Functional/Sectoral)]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Competitive Intelligence [Specialisation Elective Courses]
  • Business Wargaming and Scenario Planning- I [Specialisation Elective Courses]
  • Competitive Early Warning and Risk Control [Specialisation Elective Courses]
  • Data Mining for Intelligence Management [Specialisation Elective Courses]
  • Management of Financial Services [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Project Planning Appraisal and Control [Specialisation Elective Courses]
  • Strategic Service Marketing [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Strategic Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Entrepreneurship Development and Venture Creation – A Global Perspective [SAP Courses (Optional)]
  • Research Methods and Professional Writing in Global Environment [SAP Courses (Optional)]
  • Smart Objects and Connectivity [SAP Courses (Optional)]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Business Wargaming and Scenario Planning- Phase II [Specialisation Elective Courses]
  • Competitive Intelligence Strategies [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Virtual Enterprise Management [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses