MA (Advertising & Marketing Management)

Program Code 10004

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility Pass in Bachelor's Degree

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.39
  • 1st Year Sponsored Semester Fee 2.085
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Course Structure

  • 1st Year
  • 2nd Year

Semester – 1

    Core Courses
  • Client Servicing and Account Planning
  • Advertising Concepts and Practices
  • Advertising & Media Research
  • Marketing Management
    Employability & Skill Enhancement Courses
  • Aesthetics of Photography
    Common Curriculum Courses
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Professional & Business Communication

Semester – 2

    Core Courses
  • Advertising Planning and Strategy
  • Media Planning and Buying
  • Media Design and Production
  • AI in Advertising and Marketing
  • Media Ethics Laws and Governance
    Common Curriculum Courses
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Cognitive Analytics & Social Skills for Professional Development
  • Social Responsibility & Community Engagement

Semester – 3

    Core Courses
  • New Venture Creation for Media Enterprise
    Specialisation Elective Courses (Any Four)
  • Media Planning & Strategy
  • Public Relation Principles
  • Marketing Strategy
  • Creativity in Advertising
  • Product & Brand Management
    Common Curriculum Courses
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Professional Ethics and Social Responsibility for Sustainability
    Non-Teaching Credit Courses
  • Summer Internship

Semester – 4

    Specialisation Elective Courses (Any Three)
  • Digital Marketing
  • Media, CSR & Sustainable Development
  • Event Marketing Concepts
  • Ads Filmmaking
    Common Curriculum Courses
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Non-Teaching Credit Courses
  • Dissertation
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