BBA (Business Intelligence & Data Analytics)

Program Code 101306

Campus Noida

Institute Amity International Business School

University Amity University Uttar Pradesh

Eligibility For Non Sponsored category: Class XII ...

Duration 3 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.19
  • 1st Year Sponsored Semester Fee 3.285
Apply Now

Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year

Semester – 1

    Major – Requirement
  • Accounting Fundamentals
  • Economics for Managers
  • Introduction to Management Principles
    Common Curriculum Courses
  • Communication Skills - I
  • Introduction to Environmental Studies

Semester – 2

    Major – Requirement
  • Data Driven Decision Making
  • Data Science and inferential statistics using Excel
  • Foundation of Analytics
    Common Curriculum Courses
  • Communication Skills - II
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Unrestricted Electives
  • Unrestricted Electives - I

Semester – 3

    Major – Requirement
  • Basics of R
  • Introduction to Disruptive Technologies
  • Supervised Learning
    Common Curriculum Courses
  • Individual Excellence & Social Dynamics
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Human Values and Community Outreach
    Unrestricted Electives
  • Unrestricted Electives - II
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - I

Semester – 4

    Major – Requirement
  • Business Strategy
    Common Curriculum Courses
  • Creativity for Team Excellence
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • General Aptitude Reasoning Ability
  • Professional Ethics and Social Responsibility
    Unrestricted Electives
  • Unrestricted Electives - III
  • Unrestricted Electives - IV
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - II

Semester – 5

    Major - Electives (Any Two)
  • Advance Digital Marketing - I
  • Business to Business Marketing
  • Cloud Computing in Business
  • Cyber Psychology
  • Data Visualisation for New Age Managers
  • E - Commerce
  • Export Import Procedures and Documentation
  • Export Marketing
  • Financial Planning
  • Fundamentals of Project Management
  • Integrated Marketing Communications
  • International Financial Management
  • Managerial Competencies and Career Development
  • Managing Mutual Funds
  • People Analytics
  • Understanding Leadership and Motivation in Organization
  • Understanding Organization Change and Development
  • Web & Social Media Analytics
    Common Curriculum Courses
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Basics of Artificial Intelligence / AI Tools and Applications
    Non-Teaching Credit Courses
  • Summer Internship
    Unrestricted Electives
  • Unrestricted Electives - V
  • Unrestricted Electives - VI
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - III

Semester – 6

    Major - Electives (Any Four)
  • Banking and Financial Institutions
  • Compensation Management
  • Content Marketing
  • Deep Learning in Practice
  • Financial Services
  • Fundamentals of Training and Development
  • Fundamentals of International Human Resource Management
  • Fundamentals of Retailing
  • International Negotiations and Global Sourcing
  • Internet of Things for Business
  • Machine Learning Applications Across Industry
  • Merger Acquisiton and Restructuring
  • Performance Appraisal and Potential Evaluation
  • Security Analysis
  • Service Marketing
    Unrestricted Electives
  • Unrestricted Electives - VII