BBA (Marketing & Sales)

Program Code 10147

Campus Noida

Institute Amity School of Business

University Amity University Uttar Pradesh

Eligibility 10+2 min 60% for Non Sponsored & ...

Duration 3 Years

Selection Process English Language TestPersonal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.72
  • 1st Year Sponsored Semester Fee 2.58

Course Structure

1st Year

Semester 1

  • Accounting Fundamentals [Core Courses]
  • Business Accountancy [Core Courses]
  • Business Environment [Core Courses]
  • Computers for Managers [Core Courses]
  • Management Foundation [Core Courses]
  • Business Statistics [Allied Courses]
  • Fundamentals of Economics for Managers [Allied Courses]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Business Mathematics Ii [Core Courses]
  • Cost and Management Accounting [Core Courses]
  • Environmental Studies [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Understanding Organizational Behavior [Core Courses]
  • Business Law [Allied Courses]
  • E - Commerce [Allied Courses]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Management Information Systems [Core Courses]
  • Principles of Consumer Behaviour [Core Courses]
  • Principles of Marketing- II [Core Courses]
  • Effective Written Communication [Communication Skills]
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Minor Project [Non Teaching Credit Courses]
  • Export Management [Core Courses]
  • Fundamentals of Project Management [Core Courses]
  • Fundamentals of Rural Marketing [Core Courses]
  • Personal Financial Planning [Core Courses]
  • Research Methodology [Core Courses]
  • Fundamentals of Event Management [Allied Courses]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • New Leadership in Cross cultural context [SAP Courses (Optional)]
  • Strategizing using Innovation [SAP Courses (Optional)]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Fundamentals of Retailing [Specialisation Elective Courses]
  • International Marketing [Specialisation Elective Courses]
  • Service Marketing [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Ethics and Corporate Governance [Core Courses]
  • Fundamentals of Entrepreneurship [Core Courses]
  • Sales and Distribution Management [Core Courses]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Brand Management [Specialisation Elective Courses]
  • Business to Business Marketing [Specialisation Elective Courses]
  • Integrated Marketing Communications [Specialisation Elective Courses]
  • International Marketing [Specialisation Elective Courses]
  • Major Project [Non Teaching Credit Courses]
  • Business Policy and Strategic Management [Core Courses]
  • Public Relations and Corporate Image [Core Courses]
  • Business Research Methods in Global Environment [SAP Courses (Optional)]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • New Leadership in Cross cultural context [SAP Courses (Optional)]
  • Strategizing using Innovation [SAP Courses (Optional)]
  • Social Communication [Communication Skills]
  • Stress and Coping Strategies [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses