BBA (Marketing & Sales)

Program Code 10147

Campus Noida

Institute Amity School of Business

University Amity University Uttar Pradesh

Eligibility 10+2 min 60% for Non Sponsored & ...

Duration 3 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.77
  • 1st Year Sponsored Semester Fee 2.655

Course Structure

1st Year

Semester 1

  • Accounting Fundamentals [Core Courses]
  • Business Statistics [Core Courses]
  • Environmental Studies - I [Core Courses]
  • IT Applications in Business [Core Courses]
  • Management Foundation [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES [Core Courses]
  • Business Mathematics II [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Principles of Marketing- II [Core Courses]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Leadership in Global Environment [SAP Courses (Optional)]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Export Management [Specialisation Elective Courses]
  • Public Relations and Corporate Image [Specialisation Elective Courses]
  • Term Paper [Non Teaching Credit Courses]
  • Fundamentals of Entrepreneurship [Industry Specific Courses]
  • Fundamentals of Logistics and Marketing Channels [Core Courses]
  • Principles of Organizational Behaviour [Core Courses]
  • RESEARCH METHODS FOR MANAGERS [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Minor Project [Non Teaching Credit Courses]
  • E - Business Management [Core Courses]
  • Export Management [Core Courses]
  • Fundamentals of Rural Marketing [Core Courses]
  • Personal Financial Planning [Core Courses]
  • Research Methodology [Core Courses]
  • Fundamentals of Event Management [Allied Courses]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Leadership in Global Environment [SAP Courses (Optional)]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Advance Digital Marketing - I [Specialisation Elective Courses]
  • Fundamentals of Retailing [Specialisation Elective Courses]
  • International Marketing [Specialisation Elective Courses]
  • Service Marketing [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • An Introduction to Internet of Things [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Introduction to Machine Learning [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Soft Skills For Business Negotiations And Marketing Strategies [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Ethics and Corporate Governance [Core Courses]
  • Fundamentals of Entrepreneurship [Core Courses]
  • Sales and Distribution Management [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Advanced Digital Marketing-II [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Integrated Marketing Communications [Specialisation Elective Courses]
  • Managing Customer Relationships [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Business Policy and Strategic Management [Core Courses]
  • Public Relations and Corporate Image [Core Courses]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Leadership in Global Environment [SAP Courses (Optional)]
  • Social Communication [Communication Skills]
  • Stress and Coping Strategies [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses