MBA (Marketing & Sales)

Program Code 10022

Campus Noida

Institute Amity Business School

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category - ...

Duration 2 Years

Selection Process English Language TestManagement ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.80
  • 1st Year Sponsored Semester Fee 4.20

Course Structure

1st Year

Semester 1

  • Consumer Behaviour [Specialization Core (Functional/Sectoral)]
  • Mall Management [Specialization Core (Functional/Sectoral)]
  • Sales Management [Specialization Core (Functional/Sectoral)]
  • Seminar [Non Teaching Credit Courses]
  • Term Paper [Non Teaching Credit Courses]
  • Accounting for Managers [Core Courses]
  • Information Technology for Managers [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Advertising and Sales Promotion [Specialization Core (Functional/Sectoral)]
  • Decision Science [Specialization Core (Functional/Sectoral)]
  • Direct Marketing [Specialization Core (Functional/Sectoral)]
  • Marketing of Services [Specialization Core (Functional/Sectoral)]
  • Pricing Strategies [Specialization Core (Functional/Sectoral)]
  • Company Report [Non Teaching Credit Courses]
  • Minor Project [Non Teaching Credit Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Competitive Intelligence [Specialisation Elective Courses]
  • Advanced Sales Management [Specialisation Elective Courses]
  • Building Entrepreneurial Culture and Team [Specialisation Elective Courses]
  • Business Wargaming and Scenario Planning- I [Specialisation Elective Courses]
  • Capacity Planning and Management [Specialisation Elective Courses]
  • Compensation and Reward Management [Specialisation Elective Courses]
  • Corporate Tax Planning and Management [Specialisation Elective Courses]
  • Creativity and Innovation in Business and Entrepreneurship [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Data Mining for Intelligence Management [Specialisation Elective Courses]
  • Direct Marketing [Specialisation Elective Courses]
  • Distribution and Logistics Management [Specialisation Elective Courses]
  • Family Business Management [Specialisation Elective Courses]
  • Global Commodity Trade [Specialisation Elective Courses]
  • Global Marketing Research [Specialisation Elective Courses]
  • International Currency Management [Specialisation Elective Courses]
  • International Human Resource Management [Specialisation Elective Courses]
  • International Trade Documentation and Logistics [Specialisation Elective Courses]
  • Mall Management [Specialisation Elective Courses]
  • Management of Financial Services [Specialisation Elective Courses]
  • Merchandising and Category Management [Specialisation Elective Courses]
  • Operations Planning, Scheduling and Control [Specialisation Elective Courses]
  • Pricing Strategies [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Project Planning Appraisal and Control [Specialisation Elective Courses]
  • Recruitment Selection and Retention [Specialisation Elective Courses]
  • Retail Supply Chain and Logistics Management [Specialisation Elective Courses]
  • Rural Development and Administration [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Rural Micro Finance Management [Specialisation Elective Courses]
  • Security Analysis and Portfolio Management [Specialisation Elective Courses]
  • Service Operations Management [Specialisation Elective Courses]
  • Social Entrepreneurship [Specialisation Elective Courses]
  • Sourcing and Vendor Management [Specialisation Elective Courses]
  • Strategic Human Resource Management [Specialisation Elective Courses]
  • Supply Chain Management [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Strategic Management [Core Courses]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Budgeting and Control [Specialisation Elective Courses]
  • Business Wargaming and Scenario Planning- II [Specialisation Elective Courses]
  • Cooperative Management [Specialisation Elective Courses]
  • Corporate Entrepreneurship [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • CSR Practices in Rural Areas [Specialisation Elective Courses]
  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Doing Business in China [Specialisation Elective Courses]
  • E-retailing [Specialisation Elective Courses]
  • Foreign Trade Policy [Specialisation Elective Courses]
  • Franchising in Retailing [Specialisation Elective Courses]
  • Global Outsourcing [Specialisation Elective Courses]
  • Industrial Marketing [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Leadership and Motivation in Organization [Specialisation Elective Courses]
  • Leading Change in Family Business [Specialisation Elective Courses]
  • Lean Sigma [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Managerial Counselling [Specialisation Elective Courses]
  • Managing Business in Emerging Markets [Specialisation Elective Courses]
  • Managing Business Process Outsourcing [Specialisation Elective Courses]
  • Managing Innovation Process [Specialisation Elective Courses]
  • Manufacturing and Service Competitiveness [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Operations Strategy [Specialisation Elective Courses]
  • Principles and Practices of Banking [Specialisation Elective Courses]
  • Project Management [Specialisation Elective Courses]
  • Retail Branding and CRM [Specialisation Elective Courses]
  • Rural Entrepreneurship and Development [Specialisation Elective Courses]
  • Rural Project Planning and Management [Specialisation Elective Courses]
  • Small Business Management [Specialisation Elective Courses]
  • Strategic Competitive Intelligence [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Training and Development [Specialisation Elective Courses]
  • Virtual Enterprise Management [Specialisation Elective Courses]
  • Visual Merchandising and Space Planning [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses