MBA (Marketing & Sales)

Program Code 10022

Campus Noida

Institute Amity Business School

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category - min. ...

Duration 2 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.94
  • 1st Year Sponsored Semester Fee 4.41

Course Structure

1st Year

Semester 1

  • Sales Management [Specialization Core (Functional/Sectoral)]
  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Professional & Business Communication [Business Communication]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Direct Marketing [Specialisation Elective Courses]
  • Marketing of Services [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Business Analytics and Modelling [Employability & Skill Enhancement Courses]
  • Business Research Methods [Core Courses]
  • Consumer Behaviour [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Global Leadership [SAP Courses (Optional)]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses (Optional)]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Sales Management [Specialisation Elective Courses]
  • Bottom of The Pyramid Marketing [Specialisation Elective Courses]
  • Building Entrepreneurial Culture and Team [Specialisation Elective Courses]
  • Corporate Crisis and Strategic Restructuring [Specialisation Elective Courses]
  • Creating and Managing New Businesses in Emerging Markets [Specialisation Elective Courses]
  • CSR Practices in Rural Areas [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Enterprise Growth and Succession [Specialisation Elective Courses]
  • Family Business Management [Specialisation Elective Courses]
  • International Retailing [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Mall Management [Specialisation Elective Courses]
  • Marketing Channel Management [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Marketing of Health Care Services [Specialisation Elective Courses]
  • Marketing of Retail Services [Specialisation Elective Courses]
  • Merchandising and Category Management [Specialisation Elective Courses]
  • Panchayati Raj and Local Development [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Retail Supply Chain and Logistics Management [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Rural Micro Finance Management [Specialisation Elective Courses]
  • Rural Poverty and Livelihoods Promotion [Specialisation Elective Courses]
  • Rural Society and Polity [Specialisation Elective Courses]
  • Visual Merchandising and Space Planning [Specialisation Elective Courses]
  • Summer Internship [Mandatory Courses]
  • Strategic Management [Core Courses]
  • Professional Communication for Global Competence [Business Communication]
  • Team Building and Professional Competence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Budgeting and Control [Specialisation Elective Courses]
  • Business Wargaming and Scenario Planning- II [Specialisation Elective Courses]
  • Cooperative Management [Specialisation Elective Courses]
  • Corporate Entrepreneurship [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • CSR Practices in Rural Areas [Specialisation Elective Courses]
  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Doing Business in China [Specialisation Elective Courses]
  • E-retailing [Specialisation Elective Courses]
  • Foreign Trade Policy [Specialisation Elective Courses]
  • Franchising in Retailing [Specialisation Elective Courses]
  • Global Outsourcing [Specialisation Elective Courses]
  • Industrial Marketing [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Leadership and Motivation in Organization [Specialisation Elective Courses]
  • Leading Change in Family Business [Specialisation Elective Courses]
  • Lean Sigma [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Managerial Counselling [Specialisation Elective Courses]
  • Managing Business in Emerging Markets [Specialisation Elective Courses]
  • Managing Business Process Outsourcing [Specialisation Elective Courses]
  • Managing Innovation Process [Specialisation Elective Courses]
  • Manufacturing and Service Competitiveness [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Operations Strategy [Specialisation Elective Courses]
  • Principles and Practices of Banking [Specialisation Elective Courses]
  • Project Management [Specialisation Elective Courses]
  • Retail Branding and CRM [Specialisation Elective Courses]
  • Rural Entrepreneurship and Development [Specialisation Elective Courses]
  • Rural Project Planning and Management [Specialisation Elective Courses]
  • Small Business Management [Specialisation Elective Courses]
  • Strategic Competitive Intelligence [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Training and Development [Specialisation Elective Courses]
  • Virtual Enterprise Management [Specialisation Elective Courses]
  • Visual Merchandising and Space Planning [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Global Leadership [SAP Courses (Optional)]
  • Globalization & Changing Business Environment [SAP Courses (Optional)]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses (Optional)]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses